The Style Line x Brand Assembly: Magic and Mystery with Samantha Pleet

the style line samantha pleet brand assembly

Photos of Samantha Pleet by Bridget Badore for The Style Line and The Assemblist.


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The start of the new year brings a sense of excitement, intrigue and maybe even a little dose of magic – but if you ask Samantha Pleet she might argue that magic has been there all along. To further investigate (and to kick off the next chapter of our ongoing series with Brand Assembly) we visited Pleet at her whimsical new studio in the heart of Brooklyn. Amidst the designer’s full racks (read: swoon-worthy collections), it may seem hard to concentrate on anything else as Samantha’s dreamy aesthetic is enough to entice any style maven and shopper alike. Though we also set our sights on the details of the space which included exposed brick, trinkets and treasures, scraps of fabric and foliage-adorned corners. With sincere passion and undeniable talent we were excited to once again sit down with Samantha and catch up on what’s been happening in her world of magic and mystery since our initial chat in 2014. BELOW YOU’LL BE ABLE TO DISCOVER an introduction to our conversation, but don’t forget to hop over to The Assemblist to see the full scope of our afternoon.


the style line samantha pleet brand assembly

I’m Samantha Pleet and I have been designing for the last 9 years.

I started the collection after graduating from Pratt Institute. My husband and design partner Patrick joined the company about 4 years ago  Since then the two of us have been working night and day doing what we love. When were not at the studio we go to movies, have dinner parties, and travel around with friends.

Talk to us about what’s changed since our initial conversation in 2014?

We have moved our studio from Midtown back to Brooklyn and into a bigger space, and hired some people to help out. It’s been a crazy few years and we have grown so much.
the style line samantha pleet brand assembly

I would like to try to look a bit more put together.

I’m always so busy that I just roll into something comfy to go work. But now that our studio is growing and more people are visiting, I would like to look more inspiring. I would like to spend a little more time on myself this year.

What role do you think creativity plays in some of the world’s bigger conversations and how do you think fashion is contributing to this shift in thinking? 

I have to think creativity is in everything I do. I can’t speak for anyone else in fashion but I feel as a designer or artist, creativity is the most important thing. I do feel that all fields can be creative as well, you just have to think out of the box. Creativity is really a form of problem solving and problems are always evolving and changing through time so creativity is needed in constantly changing conditions.

As an industry fashion is always in a state of transition, but no matter how much it evolves what is one element that you will always love about it? 

Exactly, I really love how it constantly changes and evolves, that’s what keeps it exciting and fresh. It will always change.

The Style Line was built on the premise of discovery, exploration and transit. With this in mind, what is your “the style line” in your wardrobe? 

You must think about what you have planned for the day when picking out what to wear. I tend to dress up for the occasion.