Meet Rêve En Vert’s Cora Hilts and Natasha Tucker…
Credits: Shop Rêve En Vert – Photos by Roo Lewis for The Style Line
The gradual shift in (mass) attention towards thoughtful purchase power is kicking into high gear now more than ever – and we have platforms like the London-based Rêve En Vert to thank for this. Translating to “dream in green” the dual e-commerce and editorial hub seeks to cultivate an awareness and celebration for sustainable fashion designers and makers on a global scale. Co-founders Cora Hilts and Natasha Tucker are at the forefront of this change and hope to gauge interest of consumers through a highly curated product assortment and a thoughtful narrative.
I am Cora, the co-founder
of Rêve En Vert, the premiere online destination for sustainable luxury fashion. Outside of that, I am very into yoga, exploring and wine. Rêve En Vert was born out of a love for sustainability and the very urban lifestyle I lead between living in London and Paris, the two cities I love the most.
I’m Natasha and outside of all things Rêve En Vert, I am passionate about food and travel, have a background and MA in Art and Politics and this is my first job in the fashion industry! I started Rêve En Vert out of a passion to drive the conversation surrounding sustainability in a positive and aspirational direction. I also love the English countryside, mountains and beach and strive to have a balance of all of them in life.
What pros and cons has the increasingly present role of technology played in owning a sustainable business?
As an entrepreneur what tools would you advise aspiring entrepreneurs to utilize in their own endeavors?
How do you think living and working in London has helped propel Rêve En Vert and drive excitement around sustainable luxury?
Has there been any one partnership/designer you’ve worked with that’s resulted in a turning point or milestone in Rêve En Vert’s journey, so far?
How would you characterize the Rêve En Vert customer/community and what do you hope the community contributes to the greater fashion industry?
What is one question you wish people asked you more often?
Sustainability in fashion at least, is a tricky subject. Based on working with designers/partners from around the world have you seen a varying definition based on a designer’s home-base/location?
In the spirit of this month’s #TSLResolutions (which are all about creative problem solving) what you think is the number one challenge both fashion designers/makers and conscious consumers face? How have you gone through and solved this in your own experiences?
The Style Line was built on the premise of discovery, exploration and transit. With this in mind, if what is your “the style line” in your wardrobe?
C: The rain does’t necessarily inspire but it does influence! I wear a lot of black and grey and quite a few of our Clyde fedoras.