IN PARTNERSHIP WITH
Rooted in individual expression, sustainability and creative design, ÖHLIN/D is the product of a new generation of designers who are examining the big picture – and creating for it accordingly. Our recent visit with ÖHLIN/D’s Jacob Park and Anne Deane (in partnership with BRAND ASSEMBLY) spoke more to this idea. Empowering the increasingly present desire for ethical fashion doesn’t mean one has to sacrifice style – in fact, ignoring this growing movement is far more costly. ÖHLIN/D’s thoughtful approach to design celebrates this, which is evidenced in their quality craftsmanship and communal sustainability as they have streamlined their manufacturing processes and cultivated a growing creative community of artists with whom they collaborate with each season. We were thrilled to have the chance to meet with the team at their New York design studio to learn more about the brand’s journey, their thoughts the synergy between fashion and style and on creativity’s role in the world’s bigger conversations. Discover our conversation with Jacob and Anne below and also visit The Assemblist for a closer look into their space and for more of their industry insight.
My name is Jacob Baxter Park, and I’m the Creative Director of ÖHLIN/D.
Hi, I’m Anne Deane, the founder of ÖHLIN/D.
Here at The Style Line we use personal style as a lens to tell our stories. With this in mind, what was the defining moment in your life that made you realize style and fashion resonated with you? Do you believe there is a distinction between fashion and style?
JP: I’ve been introspective and questioning my identity from a very young age. I didn’t stop playing pretend and assuming characters until I was in high school. This is really the catalyst behind my interest in style/fashion – the ability to re-invent and explore myself through my style. Clothing is our chosen skin, and that really interests me and amuses me in so many ways. The literal word ‘fashion’ is representative of a lot of ugly things for me… the industry… the detrimental effect it can have on social structures and the environment. Fashion is lovely to me when it represents creativity, authenticity, perspective, hard work and talent. I love fashion most when it stands up for the freaks and feels like the inclusive community I imagined it to be when I was little. It rarely shows itself in that way these days unfortunately. Style and fashion are not mutually exclusive, but style is so great because everyone has it whether they like it or not.
Walk us through the inception of the brand, how has it evolved?
Even with an increased interest in slow fashion, we’ve spoken with other interviewees in this space who contend that phrases like sustainability and ethics sometimes have “plural” meanings. With regard to the fashion industry, how do you think we can or should be (realistically) defining sustainable and ethical fashion? How does ÖHLIN/D currently define it as a brand?
What is one question you wish people asked you more often?
AD: Haha same!