IN PARTNERSHIP WITH
IN STAYING TRUE TO OUR COMMITMENT TO AUTHENTIC STORYTELLING WE LOVE SHARING FOLLOW-UP TO OUR INITIAL INTERVIEWS WITH SOME OF THE WORLD’S MOST CREATIVE AND PASSIONATE PEOPLE – ENTER TODAY’S STORY WITH THE ALWAYS LOVELY ALYSSA WASKO OF DONNI CHARM. WE RECENTLY LEFT OFF WITH ALYSSA LAST SPRING WHERE SHE GAVE US A TOUR OF HER COZY NEW YORK OFFICE AND MORE OF THE BRAND’S BACK STORY (IN PARTNERSHIP WITH BRAND ASSEMBLY). FAST-FORWARD TO NEARLY A YEAR LATER AND WE’RE THRILLED TO BE SHARING THE SELF-MADE DESIGNER’S LATEST ADVENTURES (ONLY THIS TIME IN THE CITY OF ANGELS!). WITHOUT GIVING TOO MUCH AWAY REDISCOVER ALYSSA’S STORY, WHY SHE MADE THE MOVE TO LOS ANGELES AND HOW SHE AND THE BRAND ARE ACCLIMATING TO THE CITY’S GROWING INDUSTRY SCENE – ALSO BE SURE TO VISIT THE ASSEMBLIST FOR AN EVEN CLOSER LOOK INTO DONNI CHARM’S AWE-INDUCING STUDIO.
HEAD OVER TO THE ASSEMBLIST TO SEE PART TWO OF THIS FEATURE AND MORE FEATURED DESIGNERS AND TASTEMAKERS.
“I find that philanthropy in fashion is still rare, but becoming less so. Our motto is feel good, look good, do good.”
PLEASE REINTRODUCE YOURSELF! WHAT’S CHANGED SINCE OUR STUDIO VISIT LAST YEAR?
A big move to LA! We recently said bye bye to NYC and came to LA to join our HQ in West Hollywood. Now we are all under one roof, operating out of Los Angeles.
CONGRATS ON THE RECENT MOVE! WHAT HAVE YOU LEARNED ABOUT THE DONNI CHARM GIRL AND HER STYLE AS A RESULT OF BEING IMMERSED IN LOCAL LA CULTURE?
I’ve learned that the Donni Charm girl is anywhere in any city. She’s in New York, LA, Denver, Toronto, Paris, Tel Aviv, Tulum etc. We aren’t about targeting a specific type, we have something for everyone.
HOW HAS BEING ON THE WEST COAST RE-INSPIRED THE PHILANTHROPIC VALUES OF THE DONNI CHARM BRAND AND HOW WOULD YOU SAY DESIGNERS APPROACH GIVING BACK, SUSTAINABILITY, ETC. IN THIS PARTICULAR CITY?
The philanthropic component of our business is in our identity. Being in LA has opened my eyes to so many new organizations and foundations that we would like to work with and support. I find that philanthropy in fashion is still rare, but becoming less so. I hope it continues to infiltrate the industry so that being chic can be associated with doing good. Our motto is feel good, look good, do good.
HOW WOULD YOU ADVISE THE NEXT GENERATION OF DESIGNERS, MAKERS AND CREATIVES TO LEAVE AN IMPRINT IN THE WORLD SIMPLY BY DOING WHAT THEY LOVE?
Today’s generation is more focused on quality and the message behind the product than ever before. The combination of staying true to yourself while sharing your passion and success with others is what truly makes the biggest imprint.
THROUGH YOUR ENDEAVORS AS A DESIGNER HOW HAVE YOU LEARNED TO CELEBRATE PERSONAL STYLE?
My personal style is definitely reflected in my designs as well as in the Donni Charm culture. From white walls, sheepskin rugs and oversized succulents to a chunky knit scarf paired with white tee and Levi’s, my tendency to gravitate towards a clean and cozy aesthetic is evident. With that said, our designs can be styled for any aesthetic which is why people with so many different personal styles gravitate towards the brand.
LOOKING BACK ON ALL THAT THE BRAND HAS ENDURED WHAT ARE YOU MOST PROUD OF TO DATE?
My proudest moments are seeing people of all ages wearing Donni Charm. Whether at the airport or farmers market, whether age 16 or 85, that is the best feeling in the world.