STORY + VIDEO EDITING BY RACHEL SCHWARTZMANN – SHOP THE NUE CO. – PHOTOS + FOOTAGE BY BRIDGET BADORE FOR THE STYLE LINE
“There’s always been a synergy between luxury fashion and wellness,”
Jules Miller explained during our recent visit, “and nowadays, the ultimate luxury is your health.” By recognizing that idea, our featured interviewee has been able to seamlessly blend fashion and wellness to create a product (and a movement) around sustainable living – and style. Enter The Nue Co., an industry-leading supplement and vitamin brand that is challenging us to think about what we put in our bodies, just as much as what we put on.
Coupling this important mission with Jules’ eye for design, the wellness entrepreneur is also reshaping how the industry caters to customers in an increasingly visual world, which is evidenced in the brand’s sleek packaging and approachable tone of voice. And while Jules has successfully built a modern brand, her motivation for The Nue Co. stems from a deeper place. As she shared in our interview below, “I had always eaten well, but suddenly I couldn’t pin down what it was that would cause me to bloat, what would make me sick or lethargic… I started taking an array of supplements to try and combat my symptoms, but I just kept getting worse. It was only when I started looking into those products that I realized what kind of things I was putting into my body.” Now armed with more knowledge and a better understanding of her body, Jules’ experience has inevitably helped provide women with the tools to streamline their health while encouraging them to do what’s best for them in the long-run. And to us, that mission will never go out of style.
With that said, today we’re thrilled to share more from our meeting with Jules who kindly invited us over to her minimally chic studio and spoke more about her thoughts about the synergy between fashion and wellness, considering sustainable design, and the importance of problem-solving in entrepreneurship. Discover our full conversation below and enjoy exclusive imagery (and footage!) captured by Bridget Badore for The Style Line.
I am Jules Miller, founder of
The Nue Co. I’m a half-Colombian Londoner who lives in NYC. I get a huge sense of achievement and enjoyment when I manage to strike a balance in my week – running a business can easily take over every aspect of your life, but I’m no use to anyone if I’m drained and run down. I try and balance my time between work, seeing friends, working out and having downtime. When I get it right, it has such a positive impact on my mindset.
Relating back to that point, the thing I value most in life is perspective. It’s our experiences that make us, so it always pays to reflect on them.
How would you describe your relationship to wellness and how has launching The Nue Co changed your outlook on your usual regimens?
I’ve always been involved in wellness, insomuch as I’ve always listened and been in tune with my body. Like so many women, I developed IBS when I was in my mid-twenties and it really knocked me off balance.
I had always eaten well, but suddenly I couldn’t pin down what it was that would cause me to bloat, what would make me sick or lethargic. (Spoiler alert: the worst culprits for me are raw vegetables and garlic!) I started taking an array of supplements to try and combat my symptoms, but I just kept getting worse.
It was only when I started looking into those products that I realized what kind of things I was putting into my body – talc, shellac and a host of unpronounceable ingredients. Basically, nothing that was benefitting my health or my IBS.
Today my approach to supplements is less-is-more, I take our Milk Protein + Gut Food and Skin Food + Prebiotic most days, along with our Prebiotic + Probiotic capsules. Our products are made from organic foods and are free from fillers, thickeners, and flavorings. The result is a supplement that your body recognizes, is easily digested and absorbed, but best of all, that works.
What is one question you wish people asked you more often?
“Do you want a glass of wine?”
“If we can contribute to delivering sustainability through a style lens, then we’ve achieved something.”
– JULES MILLER
“The Nue Co. started with one simple idea, to redefine the relationship we have with supplements and vitamins.”
– JULES MILLER
There’s an element of style that really elevates The Nue Co. experience. What role does style play in The Nue Co’s ethos and why do you think there is generally a synergy between fashion and wellness?
There was a big conversation around the fusion of wellness and fashion at the 2017 VOICES summit – no one is watching the wellness space closer than the fashion industry. There’s always been a synergy between luxury fashion and wellness and nowadays, the ultimate luxury is your health.
The Nue Co. started with one simple idea, to redefine the relationship we have with supplements and vitamins. A first step in that redefining is the aesthetic – why shouldn’t your supplements feel indulgent and luxurious? We may as much attention to the outside of our jars as we do to the formulas inside, it’s all part of the experience
Why do you think building a brand like The Nue Co in NYC is the best place to have and cultivate these conversations?
New York is a melting pot of innovation and early trend adoption. But I also think it’s a litmus test for the global market – if you can build a successful business in NYC then you’re likely to be able to take those learnings elsewhere.
How do you think creativity contributes to some of the world’s bigger conversations and how do you hope The Nue Co plays a role in this?
For me, the brands who are breaking the mold creatively are those who are driving forward the conversation around sustainability. There’s a British paper brand called GF Smith, who has just launched a paper called “Extract” made from coffee cups. You can’t recycle standard takeout cups, so billions of them end up in landfill each year.
We’re at a tipping point – there are brands like Reformation and Patagonia who doing brilliant things but they should be the majority, not the few. If we can contribute to delivering sustainability through a style lens, then we’ve achieved something.
How would you advise the next generation of entrepreneurs to leave an imprint in the world simply by doing what they love?
Rather than just doing something just for the love of it, I would say that your business or passion needs to solve a problem. If you can challenge the status quo and create an innovative solution, that’s where you begin to leave an imprint.