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SNAPSHOT STYLE: Arushi Khosla

STORY BY RACHEL SCHWARTZMANN –  STYLING BY Arushi Khosla– PHOTOS BY Bridget Badore for The Style Line

Since our inception we’ve always focused on the synergy between style and storytelling.

From our early start on tumblr, our content was comprised of an original series called SNAPSHOT STYLE. We loved getting to the core of a modern women’s personal style on a global level and with that in mind, we’re thrilled to have the return of this interview series debuted on our primary platform. Today’s story features a dear friend of ours whose enviable taste and infectious smile are forces to be reckoned with.
Enter budding digital maven Arushi Khosla, a NYC transplant who attributes her sartorial preferences to ’90s nostalgia, new wave icons and at times, art school. Well-traveled, curious and a dynamite dresser Arushi has plans to make waves far beyond the confines of style in both her on and off-duty pursuits. “I hope I’m able to contribute to a larger conversation about the dynamics, ethics, and structures of the digital vanguard.” Arushi shared. Having already amassed a dedicated following of style onlookers coupled with her sincere commitment to staying true to herself, we have no doubt that Arushi will put her best (dressed) foot forward in all that she does. For now, enjoy this snapshot into what’s currently on Arushi’s radar in matters of life, style, culture and everything in between.

*This story was originally published in June 2015 and reflects updated changes to the layout

I’m a student and digital and social media freelancer living in New York.

I moved here 3 years ago from New Delhi, India to pursue a degree at FIT and forge a path for myself here. My favorite things to do are going to concerts, coffee shop hopping, and soaking in all that this invigorating city has to offer with some killer people I’m lucky to call my friends. Also sleep. Sleep is very important to the essence of my personality.

What is your favorite aspect of warm weather style?

Freedom to shed layers! Leather jacket, flippy skirt, and cropped white tee weather is the best weather. If I can dress like a character in a 90s TV show with wild abandon, I’m a happy girl.

If you had to live in one designer per clothing item which would they be and why?

For dresses and skirts, it would doubtlessly be Reformation. Everything they make is flattering, chic, very streamlined and minimal, and flirty with a hint of sexy. Tops, it would be Nasty Gal. I love me a good crop. SENSO for shoes because everything they make has a place in my shoe closet and my everyday life. From the routine to the high points. Someday, it’s going to be Saint Laurent or Acne Studios. Actually, Saint Laurent anything. ALLSAINTS for jackets or coats, for obvious reasons. For lingerie it would be Fleur du Mal and For Love & Lemons. For denim, funnily enough ASOS Petite – I’m small and 5 feet 4″ so they’re very often my go-to. For bags, Mansur Gavriel for buttery, sumptuous leather classics.

What are your thoughts on the connection between style and social media?

They’re mutually inclusive at this point in the game. For me, social media (Instagram, Tumblr, and Pinterest specifically) are a veritable treasure trove of inspiration. I think it also keeps people on their toes, sartorially. So much of the fashion/style community lives online, often exclusively like bloggers, street style mavens, Instagram influencers and more, that they’re tied together steadfastly. It’s certainly democratized fashion to a degree and spawned significantly more avenues to make your mark in and to be able to experiment and be creative in.

[CLICK EACH THUMBNAIL IN THESE GALLERIES TO EXPAND IMAGE]

What is one question you think people should be asking more of when it comes to style?

“Do you dress to convey who you are or who you want to be?” I think either answer could be fodder for interesting conversation.

What about Williamsburg style speaks to you the most?

It’s very sharp and encompasses a lot of the elements I personally love – monochromes, leather, lace, clean lines, decadent textures. Because it’s so gentrified now, most of the people living in the area are certainly well off and can afford the finer things in life and that applies to clothing as well.

Shop Arushi’s Look: Otte NY sweetheart dress $446, Schutz Shoes Juliana cage heels in Sweet Peach $190, and assorted Hirotaka jewelry

“For those of us completely consumed by the culture of style, it informs our everyday decisions about not just clothing but how to structure our space and in every aesthetic decision we make.”

If you had the chance to go shopping with anyone in the world who would it be and why?

For sure 90s TV, movies, characters. 60s Rive Gauche Paris – New Wave starlets like Brigitte Bardot and Anna Karina, early YSL. Going to an art school, you sort of get desensitized to the dynamic style inspiration that surrounds you on the daily but at least once a day I’m be struck by how someone put a look together on campus for a 9am class. Additionally, working for a menswear label, I’m able to see how those elements can inform my ideas about functionality and form, in my wardrobe and life. Lastly, the sheer vibrancy of my culture (Indian) is ever inspiring – especially in terms of an all-important focus on a feminine silhouette and form, never compromising where jewelry is concerned, rich artistry and luxurious materials. Lastly, I’m very interested in graphic design and that very much inspires me – lines, hues, format, it all has translates into fodder.

What is your most unexpected source of creative inspiration?

For sure 90s TV, movies, characters. 60s Rive Gauche Paris – New Wave starlets like Brigitte Bardot and Anna Karina, early YSL. Going to an art school, you sort of get desensitized to the dynamic style inspiration that surrounds you on the daily but at least once a day I’m be struck by how someone put a look together on campus for a 9am class. Additionally, working for a menswear label, I’m able to see how those elements can inform my ideas about functionality and form, in my wardrobe and life. Lastly, the sheer vibrancy of my culture (Indian) is ever inspiring – especially in terms of an all-important focus on a feminine silhouette and form, never compromising where jewelry is concerned, rich artistry and luxurious materials. Lastly, I’m very interested in graphic design and that very much inspires me – lines, hues, format, it all has translates into fodder.

Shop Arushi’s Look: Nasty Gal Endora lace crop top, $58 Pixie Market Tribeca leather skirt $58, Zara blazer (Similar, $99) and shoes (Similar, $79) and assorted Hirotaka jewelry

Why do you think things like fashion and shopping are important aspects of our lives?

Because we live our lives in clothes. It’s an inseparable part of our identities. It can be who we are, who we want to be, the lifestyle we live, or the one we want to project/aspire to. It makes you look, and consequently feel your best. It can be about taking charge of your identity, remaking yourself, building yourself up, telling the world who you are, maybe where you come from, perhaps where you want to go. It’s indicative of history, politics, art, culture – the zeitgeist. And just as it can be transformative, it can be excessive, greedy, polarizing. On an existential and raw note, I always reference these two quotes by Leandra Medine and Vanessa Friedman (in that order) to help expound:  “If fashion might actually convince you that there is no end point, there is no darkness and that life runs in an ongoing loop littered by rose-colored fancies, it cannot be deemed unnecessary. Quite the contrary; it is decisively necessary. For survival. For endurance. For the gumption with which you persevere.”

What is one element of your personal style that you want to change or play with this season?

Just refine, curate, cut down. I’ve been making progress in terms of consistently choosing fewer quality pieces over quantity and I want to continue on that streak, invest in a few long-lasting essentials and cut down on my unhealthy late night online shopping habit. I’ve grown to really decisively know what I like and don’t and my goal is to have an array of separates in my closet that, if I were to wake up and pull any two randomly out, they would work together seamlessly. I’m not a morning person and like certain palettes, cuts, silhouettes, so this is something I’ve been working on and hope to continue to improve upon. In high school, when I first got interested in fashion, I experimented haphazardly with whatever caught my eye. Now I know what I like and play around with various textures, silhouettes, forms in that realm. I’m also looking forward to playing around with pastels in the 90s vein I was mentioning earlier. No cutesy florals or prints but pale, powder blues and blush pinks in the form of matching crops and skirts may be on the horizon for the balmy months ahead.

What story do you hope to tell through your personal style?

One of character, sophistication, and an understanding of the sartorial/aesthetic elements. I’m pretty sure what it really conveys is that I have an affinity and penchant for dressing like an angel of doom in a lot of black clothing I can’t actually afford. I’ll take it.

The Style Line was built on the premise of discovery, exploration and transit. With this in mind, if what is the style line in your wardrobe?

The Style Line in my wardrobe is the energy and bottomless hunger for creativity in this city and in its inhabitants. As David Karp said “reinventing economics around creativity works.” It’s the racy feeling of invigoration the energy of New York instills in you, the melding of cultures, the rejection of rest, indomitable will, of the possibility for exultancy. It’s perhaps in the mad delusion that goads us to keep pursuing a city that is hard, gritty, dirty, relentless. Maybe it’s because I’m a transplant from the other side of the world, from another hectic, tempestuous, zany city, and the magic still hasn’t rubbed off.

Shop Arushi’s Look: Zara crop top, Nasty Gal Point Blank asymmetric skirt $68, Otte NY Alexis hat $158, Topshop Ramble sandal (Similar, $95) Lulu Frost Beacon necklace $385 and assorted Hirotaka jewelry

“I hope I’m able to contribute to a larger conversation about the dynamics, ethics, and structures of the digital vanguard (and fashion and lifestyle in particular) and foster positive, enriching engagement…”