STORY AND DIRECTION BY Rachel Schwartzmann – STYLING BY ALYSSA COSCARELLI – PHOTOS BY BRIDGET BADORE – SOCIAL MEDIA ASSISTANCE BY SAMANTHA ZIRIN
Hi! My name is Alyssa Coscarelli and I’m an assistant editor at Refinery29 here in New York City.
My passions are fashion, food, and people, and though I’m quite ambitious, I wholeheartedly believe in the importance of living life fully between chasing goals and aspirations.
What are your thoughts on the connection between style and social media?
Social media is one of the most fun and simple ways to amplify your personal style & push it out into the world, and get inspired by those doing the same. It’s a hub where personal style is celebrated and shared, and that makes it all the more exciting to get dressed in the morning. It’s so great to be able to have platforms to connect with both likeminded people and strangers that are totally different from you at any given time. The possibilities are endless.
Who is @alyssainthecity?
@Alyssainthecity is, well, me — but also just a more refined version of me. It’s a place where I can showcase a selection of things that catch my eye each day and capture memorable moments. It’s a personal, visual journal of things seen (& eaten, & worn) and a way for me to connect to people beyond those I see every day. I’m definitely aware of what I post and care about what I choose to share — there’s no denying that. But, it’s also a pretty honest reflection of things I actually like to do and see. Just with a little VSCO touch!
“My personal style is always changing, but it’s probably gotten more refined since our last story. I’m more and more drawn to classic pieces that are flattering and mix-and-match well. I’m finding myself ditching crazy-busy or overly-trendy pieces for staples that can all be worn together — my favorite things lately have been the perfect pair of vintage Levis, a buttery leather jacket, and a simple black bucket bag.”
What is one question you wish people asked you more often?
“What amazing ideas have you had lately?” or “What are you most looking forward to right now?”
What is one question you think people should be asking more of when it comes to style?
What’s one of your weirdest style secrets? (I think every stylish person has some unique/secret tips or tricks for looking amazing – whether that’s a weird way to pin a skirt so it fits better or a top-secret favorite whole-in-the-wall boutique.)
What brands, fashion houses or industry figures are currently on your radar?
A few names that have been on my radar are Ellery (and tons of other Aussie designers!), Rosie Assoulin, and Sandy Liang. Oh, and I’m completely obsessed with Redone jeans.
If you had to live in one designer per clothing item which would they be and why?
I would live in Reformation tops, because they’re simple yet flattering and sexy and suit my style just so. And for bags, Mansur Gavrielall the way, for similar reasons! Plus, they go with everything and the quality is really great.
“Style, fashion, and shopping are forms of self-expression and reflections of our culture at any given time. That’s why fashion is an unending cycle and will never go away. Sure, fashion can be high-end and couture and creative and over-the-top, but it can also be super practical and serve an everyday need or purpose. It’s a way for us to show our personalities to the outside world without saying a thing, which is important to overall identity.”
What is your most unexpected source of creative inspiration?
My coworkers are a big source of inspiration for me each day. Some people probably think that working in an office every day can get boring or uninspiring, but when you work with such awesome, creative people, you’re constantly inspired.
If you had the chance to go shopping with anyone in the world who would it be and why?
I would love to go shopping with Alexa Chung. She seems like so much fun and I’ve always admired her personality and style. Kind of wish we could be besties…
What are some off-duty pursuits you want to tackle this spring and summer?
Reading more (not just online)! And spending as much time outside and moving as possible. Gotta make up for all the hours I spend in front of a computer screen. I also want to learn how to weave — random, I know…
What we would see if we looked at your calendar for May?
Lots of brunching, warm-weather strolls, fun weekend trips (going to Austin, TX to visit my best friend Jewlie!). Oh, and my official graduation ceremony — that’s kind of a big deal, right?
“I celebrate personal style just by getting dressed in the morning and taking the time to pick out what to wear each day. Style is an integral part of my day-to-day life, not only in the clothes I wear, but in my lifestyle in general. I’m always looking at things with a creative eye and constantly curating each aspect of my life, as you can probably see on my Instagram! I have this certain awareness and eye toward style that I just can’t shut off.”
What does awareness in fashion mean to you?
Awareness in fashion means acknowledging the journey a piece of clothing took before it landed in your closet. It’s so great to see brands like Everlane and Reformation take a stand on the importance of how your clothing’s being produced, while still maintaining style and freshness. I also feel that personal style comes from an awareness of not only your own personality and values, but also a keen understanding of trends and culture and what’s happening around you.
What story do you want to tell through your personal style?
I want to tell a story of constant growth and change, and also of confidence and positivity. I hope that my personal style can in some way inspire someone else out there the same way that other people’s style inspires mine!
Shop Alyssa’s City-Inspired Style:
Outfit 1: (via The Frankie Shop)
Oversized blazer (SMYTHE Similar, $695) Striped cowl neck top (Rag & Bone pullover Similar, $118), White denim skirt (James Jeans cutoff skirt Similar, $141) ZARA shiny penny loafers, $89
AYR Paradiso Slip Dress $295 + El Bandito Trench $595, Givenchy bag (Similar, $1,225) MANGO Fringed appliqué sandal, $109