Raleigh Norris of Tictail on Social Media and the Importance of Asking Why

Photos by Bridget Badore for The Style Line – in partnership with PLANOLY


The benefits of social media translate both online and offline. While digital is constantly changing, it continues to cultivate opportunities, and as a result, foster creativity on a global scale. It also can bring unlikely parties together and simultaneously champion shared values among certain industries. Here at The Style Line, we’ve been fortunate to meet and celebrate those helping to evolve this constantly changing landscape – TAKE OUR FRIEND, INTERVIEWEE AND JEWELRY DESIGNER TURNED TECHNOLOGY ENTREPRENEUR BRANDY PHAM OF PLANOLY FOR INSTANCE. AS A JEWELRY DESIGNER AND SOLO FOUNDER, BRANDY QUICKLY LEARNED HOW TO HONE IN ON THE POWER OF CONTENT AND USE IT AS A VEHICLE TO CREATE AN ENGAGED COMMUNITY. THIS ULTIMATELY LED TO THE INCEPTION OF HER APP PLANOLY, WHICH IS THE WORLD’S PREMIERE VISUAL END-TO-END SCHEDULING AND VISUAL MANAGEMENT FOR INSTAGRAM CONTENT. SPEAKING MORE TO THAT IDEA, WE’VE BEEN THRILLED TO PLAY A ROLE IN PLANOLY’S EXCLUSIVE PLANOLEADERS SERIES – TODAY’S STORY FEATURES THE LATEST INTERVIEWEE AND SOMEONE WHO EMBODIES OUR MISSION PERFECTLY. Enter Raleigh Norris, the current Tictail PR/Social intern who proves that you can leave an imprint in the world simply by doing what you love. WITHOUT GIVING TOO MUCH AWAY, DISCOVER OUR RAPID FIRE INTERVIEW WITH Raleigh BELOW AND VISIT the PLANOLY BLOG FOR THE FULL FEATURE AND FOR MORE OF HER AUTHENTIC INSIGHT.


Hi! I’m Raleigh Norris. I’m a 23-year-old lady living in

Brooklyn and working at Tictail as a PR Intern—I help manage our Instagram, run our influencer program, and plan events and activations. In my free time, you can find me selling and buying clothing in a constant loop at Beacon’s Closet, reading my horoscope, writing, and exploring the streets of NYC.

2017 is a huge year for social media, especially with current affairs. Do you ever comment on world conversations via social media/use your platform to engage in these topics? How do you plan to use Instagram as a vehicle for positivity and inclusivity?

I’m really proud to work for a company that’s not afraid to take a stance on current issues. I would say that all of our content, no matter if we’re talking about an amazing pair of shoes or women’s rights, is always geared towards the positive. We would never post about a problem without offering a potential solution, which I think allows us to talk about serious topics in a way that’s still uplifting.

What is one question you wish people asked you more often?

“Why?” I have a lot of ideas and while some of them are definitely informed, a lot of them come from intuition or an off the cuff thought. I love being challenged and having to explain my thinking to someone who doesn’t live inside my mind!

How do you think creativity plays a role in some of the world’s bigger conversations and how do you believe Tictail and social media, in general, is playing a role in this?

While I believe that anyone in the world has the power and ability to be creative, creativity is definitely a muscle that’s best exercised with experience. It’s not just about making a really cool piece of art, it’s about forcing yourself to get out of your comfort zone and challenge your own beliefs by interacting with people from different backgrounds and really listening to them. When we try to understand the experiences of others on a deeper level, we can better create thoughtful solutions for complex problems. It’s been such an honor to work at Tictail and get to know the stories behind our brands and the challenges they face as small businesses as well as creators. Social media is just one of the tools we can use to not only solve these issues but expose ourselves to so many stories and perspectives that they might not have experienced otherwise.

How would you advise the next generation of creatives, content creators, and dreamers to leave an imprint in the world simply by doing what they love?

To be honest, I thought working with social media would make me never want to go on Instagram again, but I’ve found that it’s actually the opposite! I’ve learned so many cool tricks in terms of content creation and exploring the platform that it actually makes using my personal account more fun. I’m also still surprised every time someone actually responds to a story or a question on our post—I don’t know what I expected but it’s such a cool feeling to interact with so many interesting, new people every day! I get kind of giddy about it.

For people who know what they love, I’ll defer to Ira Glass. He has a great quote that basically says to never give up, but you can read how eloquently he puts it here. And for everyone who doesn’t know what they love just yet, never stop exploring! If something interests you, find a way to pursue it or learn more about it. There are so many possibilities for creation, expression, and contribution in this world—even if it’s not a part of your day job.