Address: 142 Grand St, Brooklyn, NY 11249
Story by Rachel Schwartzmann – Shop Quiet Storms – Photos by Bridget Badore for The Style Line
Ethereal, modern and one-of-a-kind, Quiet Storms
is setting a new standard in how we think about the role jewelry plays in our life and style. At the helm of the recently-opened Brooklyn-based shop (though in our books it’s already a definite neighborhood staple), owner Reshma Patel hopes to cultivate celebration amongst women who value personal style and investing in long-lasting treasures. As she explained in our interview below: “Our jewelry collections elicit smiles and surprise, joy and confidence. The wearer transforms the piece, and the piece then becomes another meaningful layer of their personal style.” Furthermore, Reshma’s thoughtful efforts also extend to the carefully selected designers she works with in order to maintain a unique, fresh and dynamic assortment all year round.
Speaking more to the above, simply visiting the Quiet Storms storefront is an experience in itself. Nestled in South Williamsburg, the airy boutique’s plant-adorned corners and breathtaking communal table with encased pieces, ceramic jewelry boxes and dainty mirrors (Reshma hopes that these inviting details will entice visitors to stay a while) are just a few of the elements that make the shopping experience truly human. So it should come as no surprise how excited we were to have an in-depth visit with the inspiring shop-boss behind it all. Without giving too much away, discover more from our morning with Reshma below who kindly shared her professional story, her thoughts on the jewelry design community and what role creativity plays in some of the world’s bigger conversations featuring lovely photos captured by Bridget Badore for The Style Line.
*THIS STORY WAS ORIGINALLY PUBLISHED IN DECEMBER 2016
I would say, I’m a New Yorker (born and raised!),
As a vegetarian and animal rights supporter, I set out to make responsible choices in what I eat and what I purchase, with the hope that my decisions will lead to less animal suffering. There are big and small ways to lead thoughtful lives. I think the recent election has shown us that we are all responsible for each other and the world we live in. So I look forward to a renewed spirit of activism and social consciousness.
Was this a factor in deciding where to open Quiet Storms and generally what has it been like to foster a small business in a place like Brooklyn?
How has running a business and fully immersing yourself in the world of jewelry inspired your approach to personal style and why is fashion your go-to medium of self expression?
With reference to the shop’s slogan “There’s a storm approaching in NYC” how do you think this relates to the storm or wave of next generation designers?
I think of the designers I work with as quiet tempests. They are all so warm and down to earth, while immensely talented. I view their collections as wearable art, to collect and keep close. I have such respect for their commitment to original design and innovative jewelry design. I’m not a creator, but I know enough to realize how challenging it is to have original ideas and create something both modern and timeless. They are making fine jewelry exciting and accessible, and as independent designers, they are taking risks in a category that has traditionally been held by big, heritage houses and main-stream designers.
What advice would you have for them?
How does Quiet Storms foster celebrating personal style?
Quiet Storms is known for providing a curated assortment of modern collections and modernity is something we’re seeing a lot of within this new wave of fashion and lifestyle brands and it’s also something we talk about in our stories as it pertains to some of the world’s bigger conversations. In your mind who is the Quiet Storms woman and what makes her modern?
What is one question you wish people asked you more often?
How do you think creativity contributes to some of the world’s bigger conversations and how do you think Quiet Storms? playing a role in this?
An idea created in India can make its way to New York and inspire people who have never set foot in the country. That’s why we’ve been conscious of seeking out designers from around the world and bringing their collections and perspective to Brooklyn. Creativity is ageless and color-blind, and can connect us in truly meaningful ways.