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Nashville with Jordan Soderholm

STORY BY RACHEL SCHWARTZMANN – SHOP FASHIONABLE –  PHOTOS BY ALEAH MILLINER FOR THE STYLE LINE

“Ultimately, there’s less pressure here in Nashville and a whole lot of support,”

says Fashion Director and our featured interviewee Jordan Soderholm. “So people are willing to step out and do something different! People are moving to Nashville from LA and New York all the time because they want to do work that they enjoy and believe in.”

From the ethical fashion community to the city’s rising food scene, Nashville is a place we’ve thoroughly enjoyed getting to know through the lens of our interviewees. Over the past couple of years, we’ve noticed a trend among the individuals and small businesses at the helm of a new movement that’s circulating the city: Work hard, play hard – but do it together. As our featured interviewee mentioned when we asked about this can-do attitude, “I love the pace of the creative community here in Nashville. Everyone is working on incredibly inspiring things — I have friends who are musicians, painters, designers, or advocates of the creative community. And while they’re working very hard, they’re not killing themselves over it. They’re enjoying the process, cheering each other on, working together collaboratively, and taking the time to get things right. I love that about being here. Work isn’t everything — people are.”

Jordan herself is a testament to that idea, as she’s willingly immersed herself in projects and causes she’s believed in – case in point, our first encounter with her in our team visit with Consider the Wldflwrs in 2015 and our recent catch-up where we learned more about her day-to-day as FASHIONABLE’s Fashion Director. For this story, we decided to step out of the office and experience an off-the-clock version of Nashville through this emerging style maven’s eyes. Without giving too much away, discover Jordan’s thoughts on Nashville’s evolution and explore a few local destinations she recommends for first-time visitors and city dwellers alike. Also, enjoy exclusive photos captured by our contributor Aleah Milliner for The Style Line.

Hi! I’m Jordan Soderholm – wife to my favorite guy,

Steve, and dog mom to my little pal Clooney. I most value time with my family, my church community, and my best friends. I am the happiest when I’m hosting intimate dinners in my home with my husband. We love creating a space that makes people feel valued, comfortable, and loved on. I also love traveling and exploring places slowly, trying all of the food and wine.

Tell us more about Nashville through your eyes. How would you describe the creative community here and how has it played a role in your profession?

I love the pace of the creative community here in Nashville. Everyone is working on incredibly inspiring things — I have friends who are musicians, painters, designers, or advocates of the creative community. And while they’re working very hard, they’re not killing themselves over it. They’re enjoying the process, cheering each other on, working together collaboratively, and taking the time to get things right. I love that about being here. Work isn’t everything — people are.

From Consider the Wldflwrs to FASHIONABLE, ethical fashion and locally-made goods seem to be a constant in your line of work. Would you agree? Why do you think Nashville is the perfect place for these ideas to intersect? 

I completely agree! I love working with my friends (which is how I ended up at both companies), but most importantly — I am honored to have worked at places that I believe in. I’m not good at having a job that I’m halfway invested in. I operate very well when I dive fully in. So working at a company like FASHIONABLE, that not only creates beautiful products but is also working to make an impact on the way the fashion industry operates, is such a perfect fit. It fuels me during long days or crazy travel or intense launches — I love it all!
Ultimately, there’s less pressure here in Nashville and a whole lot of support. So people are willing to step out and do something different! People are moving to Nashville from LA and New York all the time because they want to do work that they enjoy and believe in. Nashvillians have that down. I don’t know many people who are here just hanging out, with no drive towards the future. People want to be a part of the amazing creativity here. It’s contagious!

What is one question you wish people asked you more often?

What is your enneagram number?? I’m telling you — this opens up the greatest conversation and provides a way to get to know people, not for their accomplishments, but for their personality, the way they operate as a human, and what they value in relationships. I love getting to know people on that level. (I’m an 8, by the way!)

How would you describe the fashion industry and how do you think the city promotes emerging/contemporary brands?

I think the fashion industry as a whole is broken. We’ve trained consumers to buy more for less versus investing in pieces that last and making mindful purchases. When you buy a nice sweater for an extremely low price, there is a serious cost that typically falls on the person who’s making your garment. The Nashville fashion industry is helping solve this problem by stepping up and creating products that are made thoughtfully. We are collectively teaching our consumers to make purchases that matter. Additionally, Nashville Fashion Week and The Nashville Fashion Alliance have done a really great job of starting conversations, providing resources, and advocating for “little engines that could” that are now starting to be known on a national or international level.

[CLICK EACH THUMBNAIL IN THESE GALLERIES TO EXPAND IMAGE]

Abednego

Address: 1210 4th Ave N, Nashville, TN 37208

“I love to grab gifts at Abednego. They do an amazing job at picking up beautiful local items, as well as quirky lines I’ve never heard of. And the prices are amazing for what you’re getting! I always bring out of towners by this sweet little shop.”

Shop Jordan’s Look: Imogene + Willie Shirt (Similar, $55) FASHIONABLE Denim $148, Saddle Bag $148, and Jewelry, Matisse Boots (Similar, $193)

As someone who is so immersed in Nashville life and style, what is one question you hope more people will ask you when first visiting the city?

A lot of people who come here feel like they have to meet the right person and then things will work out for them job-wise. They’re all about networking and self-promotion. But instead of doing all of that, I think it’s important to just ask how you can get involved. Start doing things you love, whether that’s volunteering for a cause you care about or working at a local boutique and putting your all into it! People will start to notice you and your work ethic, and you’ll also naturally meet those people you would’ve had to “network” with otherwise.

“They’re enjoying the process, cheering each other on, working together collaboratively, and taking the time to get things right. I love that about being here. Work isn’t everything — people are.”

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L.A. Jackson

Address: 401 11th Ave S, Nashville, TN 37203

“This place has such a fun interior vibe. Even the ceilings are beautiful at L.A. Jackson! My husband and I love to grab a cocktail or a glass of wine here, and if the weather is nice, the rooftop patio is always hoppin.”

Shop Jordan’s Look: Elizabeth Suzann Top $155 and Fashionable Denim $148, Shoes (Similar, $78) and Saddle Bag $148

What are a few places throughout Nashville that you think are worth visiting/blend the city’s historic culture along with its newer/hipper crowd?

There are so many amazing places here! I could make this list a mile long. But what differentiates places to me is the environment and the staff. For coffee, I like my old faithful spots like Crema and Frothy Monkey. For dinner, I really appreciate Nashville staples like City House for pizza and pasta or Burger Up for a classic burger, but I’m also loving newer favorites like Butcher & Bee and Husk. And for a great cocktail, I love Urban Cowboy’s Public House in East Nashville (the bonfires and the indoor/outdoor vibe is cozy year-round).
Nashville’s shopping game has really stepped it up as well! There are little boutiques in each neighborhood that I love, but some of my favorites are White’s Mercantile (best gifts!), The Perfect Pair (SHOES), Consider the Wldflwrs for the most beautiful jewelry, and of course FASHIONABLE for denim and leather goods!

“I think it’s important to just ask how you can get involved. Start doing things you love… People will start to notice you and your work ethic.”

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Le Sel

Address: 1922 Adelicia St, Nashville, TN 37212

“I’m all about a good restaurant experience. I’ll pay for that over clothing or a new pair of shoes (almost) any day! Le Sel is the most beautiful French restaurant. The pink booths, black and white tile, and graphic details totally set it apart from other restaurants in the city. I’m also about a glass of pink bubbles, and they serve theirs in the prettiest little vintage coup glasses. So fun!”

Shop Jordan’s Look: Treasure & Bond Dress $89, FASHIONABLE Clutch $118, Shoes (Similar, $78) and Jewelry

How would you advise the next generation of style mavens or creatives to leave an imprint in the world simply by doing what they love?

Start doing something you love, and make yourself indispensable. Look for a need, fulfill that need, and become an expert at doing so. People notice a hard worker!