We love our community’s constant ability to challenge
our approach to creativity. We’re excited by the prospects of transforming of our otherwise daily routines into new avenues for exploration and as we continue building our community of interviewees, who are makers of all kind, we find ourselves inspired by their unique approach to their work, life and style. No matter how much differentiation is present in their work, one commonality unifies them all: They are doers. Today we are thrilled to share this piece which explores just exactly how they begin the process of doing what they love.
When meeting our subjects in their spaces, work or home, we’re always overwhelmed at how much their environment mirrors their state of mind. The interiors may cater to our inner-aesthete but we know for a fact that these spaces and the items in them serve a much greater purpose. While we’ve focused many of our efforts on speaking with fashion designers we’ve also found that other creatives look to visual aids (in this case mood-boards) throughout every stage of their process. For a fresh take on this traditional tool, we spoke with a few TSL veterans who shared their insights on the importance of visual brainstorming, how they get inspired and why it’s important to value the process.
Photos via The Style Line
*THIS STORY WAS ORIGINALLY PUBLISHED IN August 2015 and reflects updated changes to the introduction and layout
“We do indeed use mood boards at LLB. Here are my thoughts. The use of mood boards plays a critical role in brainstorming for seasonal campaigns and creative concepts. Mood boards are the art director’s “sketch books.” While in the concept phase, the board works as a central location to pin up images, phrases, fonts, colors, artwork, etc. Mood boards facilitate a cohesive thematic sensibility, which inspire new ideas for location and studio photo shoots. They’re a great way to collaborate, get quick input, remove items that aren’t working, and eventually develop a strong point of view with visuals to support the vision. All artists have their tools that aid creative development. Mood boards support organization and creative fluidity. I’m a fan of both digital and tactic boards and encourage their use to harbor creative relationships, foster innovative ideas, and organize personal and professional projects.”
“As a designer, being inspired is a huge part of being able to sustain the motivation to create. Although I do not adhere to the tradition of building ideas using mood boards, I do have my own way of developing and cultivating my inspiration into something unique. In using the web as my primary source for inspiration, I constantly find myself referring to bloggers and designers that I have been following for years. I have grown to count on this group of creative people to keep me constantly inspired. Through fashion, photography, interiors, and more, all of this inspiration is extremely valuable when creating my own ideas. I use a journal every day to sketch and write down what my mind has made of the constant overwhelming day-to-day inspiration. Keeping a journal feels like a huge accomplishment when you fill an entire book with your own ideas!”
“The preparation, whether it be information or images, give me a direction with my design approach. New inspiration and ideas continuously lead me to different solutions to a design problem. It’s important to be open to every little thing when designing, you never know what will inspire you to think differently.”
“The first thing that I do every morning is make breakfast and go on Pinterest. Using the morning as a ritual for future reflection and improvement is the only way to make sure you get that in. If I’m working on designing virtual campaigns, images or the look and feel of a client illustration project, I find bits and pieces of things that I can draw upon to inspire my work. I also LOVE a good old tear out session with my magazine subscriptions, but that I don’t get to do as often as I would like. I have a cork-board covered in silver foiled paper that sits beside my desk and I use as my vision board. I look at it every day and this is where I keep images that portray my business and life goals, how I want to feel in my business and what I want to manifest to fruition. Getting physical with this unleashes your creative brain which helps turn out even better work. I think all tech entrepreneurs should create a private Pinterest board for personal dreams and visions as well as things that can’t be made public yet.
It is easier to update than a physical mood/vision board, although it is really powerful to see your inspiration on a physical board. It’s so important to take time to visualize your next steps and future path, because seeing it is how you can create it. A business plan is necessary, but a picture is worth a thousand words, and can connect deeper you to your goals.”
“As a creative strategist, I’m always looking for new ways to tell a client’s story that goes beyond traditional media. Because so many of the mediums I deal with are inherently visual—Blogs, Pinterest, Instagram, YouTube, Twitter—mood boards are becoming an increasingly important part of my toolkit. They’re also great for organizing ideas. Even after I leave the office, I’m always thinking about my clients and I have a number of private pinboards that I use to organize thoughts or images for each. I’m such a visual person so jotting down ideas on a to-do list app doesn’t do it for me. To some extent, my entire brain lives on Pinterest.”