Story by Rachel Schwartzmann – Shop Misha Nonoo – Photos by Bridget Badore for The Style Line
Misha Nonoo believes in giving women the power to
express themselves through clothing that enables them to live their life fully. Thanks to her digital savvy and inherently contemporary approach to design, Misha’s namesake fashion brand has cultivated a movement for modern women who are looking to take their style from day to night – or in the case of today’s feature, day to play. We believe there’s no better way to introduce (and celebrate) Misha’s coveted brand then to highlight the designer’s own 9-to-9 and demonstrate the inimitable versatility of a few staple pieces in Misha’s latest collection. Without giving too much away, today we’re thrilled to be live-updating Misha’s 9-to-9 diary which will provide a glimpse into the life of the New York-based designer featuring exclusive photos by Bridget Badore for The Style Line. Discover our morning with Misha below, check back at 3PM EST for an afternoon update and discover the full diary at 9PM EST to see how Misha has transformed her look to transcend the office.
“I wake up around 6:30 – 7 AM, check my e-mails, make a cup of mint tea, go for a workout and get ready for work. I try to meditate every morning—and also in the evening if I’m good. I always walk my dog Thatcher (named after Margaret Thatcher) on my way to work.”
Please introduce yourself and who you are outside of your work!
I’m Misha. I try to travel as much as I can.
As I had a very multicultural upbringing, I like to visit different countries’ cultural centers. I believe you can learn so much about a place from its contemporary artists and always try to include a trip to an art exhibit on my travels. I value quality over quantity in every aspect of my life, working hard and playing hard, and of course the power of female entrepreneurship.
What is one question you wish people asked you more often?
What is it really like to run your own fashion business?
“My day to day at the office is never the same. It is filled with fittings, meetings, and events around the city.”
[CLICK EACH THUMBNAIL IN THESE GALLERIES TO EXPAND IMAGE]
Your brand has become inherently digital as you’ve pioneered the Instagram Fashion Show and Live Lookbook. Even with your tech savvy how do you hope to encourage your community to also still engage with the art of fashion and your creative process as a designer?
Digital has changed the world and most certainly, has transformed the way that people communicate and receive information. It has enormous benefits in that sense, and I have aimed to leverage that for its convenience and reach. But digital is by no means a replacement for the physical world or real-life human connection. I’m a people person, and I attribute much of the growth of my business to the relationships that I have cultivated. Regarding design specifically, fabrics, textures, and fit are all very visceral, so the physical is paramount there as well.
With the above in mind, modernity is something we’re seeing a lot of within this new wave of fashion and lifestyle brands and it’s also something we talk about in our stories as it pertains to some of the world’s bigger conversations. In your mind who is the Misha Nonoo woman and what makes her modern?
The Misha Nonoo woman is the modern woman; those go hand-in-hand. The modern woman balances her personal life and her professional ambitions. She is complex, layered, and does not settle. She is enabled by technology to be most informed and accomplish more than ever. She is in constant contact with the world around her. These are the women that appreciate the versatility of the Misha Nonoo collection, and these are the women that I design for.
“My evenings are often spent having drinks and dinner with friends or colleagues. I try to lead a very balanced, but full life. I would say that 80% of the time I have planned ahead, but I always allow for that 20% bit of magic in my day. I would say that I am looking forward to that spontaneous bit of magic in the months to come.”
How would you advise the next generation of designers, makers and creatives to leave an imprint in the world simply by doing what they love?
Have a unique point of view, and find your niche. The modern world allows you to find your people more efficiently and effectively than ever before, so be real, continue to learn, and connect.
What inspired the brand’s “day to play” movement and are there any fun anecdotes that have happened to you or friends, colleagues, etc. that embody the idea of day to play?
There is a plethora of choice – too much in fact. I wanted to take the guesswork out of dressing so that I had more time to think about other important things. I wanted to make an edited collection (fewer pieces).
Fewer pieces mean the clothing has to be versatile as to have multiple looks. I started by designing for myself and needed a wardrobe from 9am-9pm. I realized there is a woman who doesn’t have time to go home, lives life on her terms, and needs the freedom to do it. I wanted to design for a woman who is confident in her skin, is entrepreneurial in spirit, and thinks outside of the box. She questions how she is shaping her world and making her world a better place, (through children, work, etc.). She is confident, comfortable, appropriate, and elegant dresser, but is also at ease.