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the style line shoptiques

Meet Olga Vidisheva of SHOPTIQUES

 Story by Rachel Schwartzmann – Discover Shoptiques – Photos by Bridget Badore for The Style Line

For the industry’s premier shopping destination platform, Shoptiques,

discovery is considered a staple when it comes to all things style. In fact, the premise of Shoptiques was built upon bringing a local flair to the masses by making small boutiques easily accessible to all. After seeing a gap in the market and from her own experience shopping abroad, Shoptiques Founder Olga Vidisheva realized how much emerging shops would flourish if given the resources to reach a broader audience. As she put in our interview below, “We aim to help people discover products they would otherwise never have access to, but  personalization will be the real key to our success.” 

With a nod to that idea, we couldn’t help but jump at the opportunity to chat more with this innovative founder about the role Shoptiques is playing in shaping modern women’s wardrobes – especially as the platform prides itself on fostering both a positive and inclusive approach to life and style. We were especially intrigued discover more of Olga’s story from the entrepreneur herself, along with how her experiences are also motivating the next generation of changemakers. “I want to encourage more people to take risks,” she told us in our interview.”I grew up in Kyrgyzstan, a country where people don’t have as many freedoms as they do here and no one should squander those opportunities.”

Without giving too much away, read on to hear more from Olga, explore the Shoptiques NYC offices and get inspired to join the Shoptiques community – One that understands, embraces and empowers local boutiques, all in thanks to the power of fashion.

The most important thing

in the world to me is family. Without my family, I wouldn’t be where I am. My grandmother was always especially inspiring to me in terms of both life and career. She lived through World War II in the former USSR, was the breadwinner for her family, and at 70 she moved to the U.S. and learned English. She was an incredible example of strength and she made be realize that anything is possible through hard work. She was incredibly supportive of me starting my own business and I want to inspire future leaders just as she inspired me. I think she left this world a better place because she was in it, and I want to be able to say the same thing of my life.

How has launching Shoptiques informed how you lead? Do you think personal style plays a role in leadership?

Personal style definitely plays a role in leadership because being a leader is all about inspiring others. Leadership also involves a lot of learning about people—how to interact with different personalities, how to manage sensitivities, how to motivate a team, and so on.
  • the style line shoptiques
  • the style line shoptiques
  • the style line shoptiques
  • the style line shoptiques
  • the style line shoptiques
  • the style line shoptiques
  • the style line shoptiques

Just like many things in life, leadership skills improve with time and as I get more experience, I’m also evolving as a person and learning what’s important to me.

What advice would you have for local boutiques when it comes to community-building?

I spent my second year at HBS interviewing over 800 boutiques and I know for a fact that building a loyal following is essential for any boutique. As part of the Shoptiques platform, each store has access to millions of customers that they wouldn’t otherwise have exposure to—and a large digital fanbase is a powerful thing.

From boutiques to buyers, how would you characterize the Shoptiques community?

The entire Shoptiques community has something in common: They all want to be different. Whether it’s our shoppers looking for something special or our boutiques that want to provide customers a delightful shopping experience full of unusual merchandise, the goal is to be unique and stand out from the rest.

What is one question you wish people asked you more often?

I wish people asked me about my business philosophy, which is to think like a customer. Without customers, we don’t have a business so everyone on staff has been trained to think about and value the customer experience above all else.

We love the appreciation for fostering awareness for local businesses and neighborhood culture – So beyond shopping/style what story do you hope to tell through your efforts with Shoptiques?

I want to encourage more people to take risks. I grew up in Kyrgyzstan, a country where people don’t have as many freedoms as they do here and no one should squander those opportunities.

What role has discovery played in terms of the evolution of Shoptiques’ story?

We aim to help people discover products they would otherwise never have access to, but personalization will be the real key to our success. Landing on our site and seeing products perfectly tailored to your tastes is the next step for Shoptiques.

How do you celebrate personal style?

I celebrate personal style by not worrying about trends. It’s all about taking risks, having fun, and expressing your mood.

What is the biggest change you’ve seen in yourself and your style since launching Shoptiques? 

I definitely wear heels a lot less! No, but seriously, I am on the move a lot—meetings, speaking engagements, events—and when you’re non-stop on your feet, stilettos are the first thing to go.

The Style Line was built on the premise of discovery, exploration, and transit. With this in mind, if what is “the style line” in your wardrobe? 

The people around me have always inspired my personal style. I am fortunate to live in NYC, and street style is a constant source of inspiration. There’s so much diversity here in terms of taste and aesthetic, it’s exhilarating.

“The entire Shoptiques community has something in common: They all want to be different.”