Story by Rachel Schwartzmann – Discover Shoptiques – Photos by Bridget Badore for The Style Line
For the industry’s premier shopping destination platform, Shoptiques,
discovery is considered a staple when it comes to all things style. In fact, the premise of Shoptiques was built upon bringing a local flair to the masses by making small boutiques easily accessible to all. After seeing a gap in the market and from her own experience shopping abroad, Shoptiques Founder Olga Vidisheva realized how much emerging shops would flourish if given the resources to reach a broader audience. As she put in our interview below, “We aim to help people discover products they would otherwise never have access to, but personalization will be the real key to our success.”
With a nod to that idea, we couldn’t help but jump at the opportunity to chat more with this innovative founder about the role Shoptiques is playing in shaping modern women’s wardrobes – especially as the platform prides itself on fostering both a positive and inclusive approach to life and style. We were especially intrigued discover more of Olga’s story from the entrepreneur herself, along with how her experiences are also motivating the next generation of changemakers. “I want to encourage more people to take risks,” she told us in our interview.”I grew up in Kyrgyzstan, a country where people don’t have as many freedoms as they do here and no one should squander those opportunities.”
Without giving too much away, read on to hear more from Olga, explore the Shoptiques NYC offices and get inspired to join the Shoptiques community – One that understands, embraces and empowers local boutiques, all in thanks to the power of fashion.
The most important thing
in the world to me is family. Without my family, I wouldn’t be where I am. My grandmother was always especially inspiring to me in terms of both life and career. She lived through World War II in the former USSR, was the breadwinner for her family, and at 70 she moved to the U.S. and learned English. She was an incredible example of strength and she made be realize that anything is possible through hard work. She was incredibly supportive of me starting my own business and I want to inspire future leaders just as she inspired me. I think she left this world a better place because she was in it, and I want to be able to say the same thing of my life.
How has launching Shoptiques informed how you lead? Do you think personal style plays a role in leadership?
Just like many things in life, leadership skills improve with time and as I get more experience, I’m also evolving as a person and learning what’s important to me.