For our friends at Shoptiques, discovery is considered a staple when it comes to all things style.
In fact, the premise of Shoptiques is built on the idea of local now being made easily accessible to all. After seeing a gap in the market and from her own experience shopping abroad, Shoptiques Founder Olga Vidisheva realized how much small shops would flourish if given the resources to reach a broader audience. As she puts it, “We aim to help people discover products they would otherwise never have access to, but personalization will be the real key to our success.” With the operative word being personal, we couldn’t help but jump at the opportunity to chat more about the role Shoptiques plays in developing a woman’s personal style – especially as the platform prides itself on their positive “Be Yourself. Be Different” mantra. We were especially intrigued to find out more about Olga’s story and how her experiences inspired her appreciation for building up businesses and fostering dreams. “I want to encourage more people to take risks.” She told us.“I grew up in Kyrgyzstan, a country where people don’t have as many freedoms as they do here and no one should squander those opportunities.” Read on to hear more from Olga, explore the Shoptiques NYC offices and get inspired to join the Shoptiques community – One that understands, embraces and empowers local boutiques, all in thanks to the power of fashion.
Story by Rachel Schwartzmann – Photos by Bridget Badore