Story by Rachel Schwartzmann – Shop trèStiQue – Photos by Joanne Pio for The Style Line
When it comes to beauty,
one of the biggest lessons we’ve learned from our community is that it’s best to keep it simple. Streamlining the essentials is definitely on our to-do list for the warmer months ahead, and with innovators like the effervescent Jennifer Kapahi of trèStiQue, the process has become that much easier.
To put it simply, since trèStiQue’s inception the pioneering brand has positioned itself as a leader in cosmetics for modern women everywhere.
Though what is the most impressive to us, is Jenn’s unique ability to bridge the gap between beauty and technology. As she put it in our interview below, “Our ‘beauty meets simple’ tagline is created to inspire all those who are intimidated by makeup to give it a try. The beauty of our pencils are that you can color, smudge, blend to enhance the real you… not cover it up.”
With Jenn’s unwavering commitment to bringing out the best and most beautiful features in her customers, we were delighted to be the first to capture the budding entrepreneur in her element. Discover our full conversation with Jenn below featuring her thoughts on trèStiQue‘s role in the real beauty movement and how her endeavors are making a positive difference in the world.
*THIS STORY WAS ORIGINALLY PUBLISHED IN JUNE 2015 AND REFLECTS UPDATED CHANGES TO THE LAYOUT AND INTRODUCTION
I grew up on an organic farm
on the North Fork of Long Island (Sang Lee Farms) So I’m a big healthy nut and foodie. Before I launched trèStiQue I used to cook almost every night and now due to the craziness, I’ve been relying on Sakara which is really amazing! Besides food, I’m obsessed with fitness. I used to play soccer, I snowboard, wakeboard, paddle board, hike and recently tried wake surfing which is amazing.
My number one passion in life is probably traveling and there isn’t any place in the world that I don’t want to visit or experience. I created trèStiQue because I needed an alternative beauty routine… Something that could take me from the farm to the city and from my apartment all over the world. Even though I’m into beauty I’m also a tomboy so simple, efficient, lightweight EASY makeup was a must!