Jennifer Heal of Whole Foods on Creative Content, Expression and Social Media

jennifer heal the style line planoly whole foods

Photos by Bridget Badore for The Style Line – in partnership with PLANOLY



In this day and age, social media has informed how we pursue opportunities both personally and professionally. The digital landscape cultivates opportunities and fosters creativity by bringing unlikely parties together while simultaneously championing shared values among certain industries. Here at The Style Line, we’ve been fortunate to meet and celebrate those helping to evolve this constantly changing playing field – TAKE OUR FRIEND, INTERVIEWEE AND JEWELRY DESIGNER TURNED TECHNOLOGY ENTREPRENEUR BRANDY PHAM OF PLANOLY FOR INSTANCE. As a jewelry designer and solo founder, Brandy quickly learned how to hone in on the power of content and use it as a vehicle to create an engaged community. THIS ULTIMATELY LED TO THE INCEPTION OF HER APP PLANOLY, WHICH IS THE WORLD’S PREMIERE VISUAL END-TO-END SCHEDULING AND VISUAL MANAGEMENT FOR INSTAGRAM CONTENT. SPEAKING MORE TO THAT IDEA, WE’VE BEEN THRILLED TO PLAY A ROLE IN PLANOLY’S EXCLUSIVE PLANOLEADERS SERIES – TODAY’S STORY FEATURES THE LATEST INTERVIEWEE  and someone who is also no stranger to our respective community. Enter Jennifer Heal of Whole Foods, one of the best and brightest people we know. Without giving too much away, DISCOVER OUR RAPID FIRE INTERVIEW WITH Jen BELOW AND VISIT PLANOLY‘S BLOG FOR THE FULL FEATURE AND FOR MORE OF her AUTHENTIC INSIGHT.


jennifer heal the style line planoly whole foods

Heya! I’m Jennifer Heal –

Jen for short – a self-proclaimed color addict with a love for all things sweet! Most days you can find me in meetings with some of my favorite foodie friends, photo-shooting and food styling for Whole Foods Market or bouncing around my favorite vintage shops in Greenpoint, Brooklyn. I’m the type of girl who lives and breaths my aesthetic, whether that’s through the restaurants I visit, the clothes I wear or the photos I post!

2017 is a huge year for social media, especially with current affairs. Do you ever comment on world conversations via social media/use your platform to engage in these topics? How do you plan to use Instagram as a vehicle for positivity and inclusivity? 

When it comes to politics or personal affairs, social media can have a huge impact and effect on change. Personally, I think it’s important to engage in conversations on social media about these important issues.

jennifer heal the style line planoly whole foods

While I don’t actively post about it on my personal account, I am always engaging in conversation on other people’s threads, sharing insight or opinions about topics I feel strongly about. I enjoy using my Instagram as an online diary for my own experiences AND as an outlet for me to engage with other like-minded people. By utilizing this approach, I feel I can use Instagram as a platform for positivity.

What is one question you wish people asked you more often?

“Want to grab a coffee?” Today, everyone is digitally consumed, working to develop a community online. Often times, it’s nice when people connect in person whether that’s for a quick breakfast, coffee or even a walk in the park! I love when friends, co-workers or even Instagram acquaintances ask to hang outside of the digital sphere…it’s super refreshing!

How do you think creativity plays a role in some of the world’s bigger conversations and how do you believe social media, in general, is playing a role in this?

When one creatively contributes to conversations, odds are, more people will stop and listen. For example, people would much rather express their emotions via emoji vs. text… it’s more engaging, interesting and overall gives people enjoyment. Social media has a similar effect. Instead of people marketing themselves or their product on TV, a billboard or a magazine, they are looking to social media to have a more immediate, sharable affect. Brands recognize the social part of social media and are using it to their advantage.

What has been the most unexpected discovery you’ve made as a result of working in this field?

The best and most unexpected discovery I’ve made is how many real connections one can make in a somewhat unreal environment. It’s really great to meet someone in person after being “Instagram buddies” for some time. And, when you find out the person is just as genuine and awesome in real life vs. Instagram life, it’s amazing!

How would you advise the next generation of creatives, content creators, and dreamers to leave an imprint in the world simply by doing what they love?

First and foremost, be yourself! Don’t share photos or create content because you think other people are going to like it… share because YOU like it. Create content that makes YOU happy. Second, have a voice! Standing out in the digital space means expressing your thoughts and what makes you unique. This is your chance to share a little slice of your life with people so try and be as genuine as possible. And finally, stick with it. The world’s most well-known creatives got there through hard work and determination… don’t give up, no matter how annoying the Instagram algorithm gets! 

jennifer heal the style line planoly whole foods

“The best and most unexpected discovery I’ve made is how many real connections one can make in a somewhat unreal environment.”