Story by Rachel Schwartzmann – Shop Hobes – Photos by Bridget Badore and Clare Pluekcahn for The Style Line
Georgia Hobart is bridging the gap between two of the
world’s most sought-after cities. Enter Hobes, a quick fix for any girl on the go; the brand has been making strides on a global level by catering to those who need a simple yet statement finishing touch to their look. The shoes themselves are physically compact and made with quality materials: from suede to embellishments like prints and metallic details it’s easy to imagine a pair of Hobes in just about any environment. Georgia, who serves as the brand’s founder and designer, embodies these sentiments, as she spends the majority of her time en route managing a team in Melbourne, and New York City, which she currently calls home.
“Seeing the Hobes brand grow in my two favorite cities on its own has been one of the most rewarding aspects of my business to date,” Georgia mentioned in our interview below. “Melbourne and NYC whilst geographically distant, have much in common.” Speaking more to this idea, we were fortunate to have the opportunity to join Georgia at her home in both Manhattan and in Melbourne where she gave us an exclusive tour of the brand’s airy, sun-drenched office. Both dynamic environments made for an awe-inducing look into the world of Hobes which inevitably left us wanting to know more. Below you’ll have the opportunity to revisit our conversation with Georgia who delves deeper into life as a globetrotting business owner and her thoughts on the role creativity plays in all of
Needless to say, both dynamic environments made for an awe-inducing look into the world of Hobes which inevitably left us wanting to know more about what’s next. Below you’ll have the opportunity to revisit our conversation with Georgia, who kindly delved deeper into life as a globetrotting business owner along with her thoughts on the role creativity plays in all of life’s endeavors. If there’s one thing we’ve learned from Georgia, it’s that sometimes the simplest solutions, style related or not, can be found right under our nose, and even on our feet.
*THIS STORY WAS ORIGINALLY PUBLISHED IN December 2015 and reflects updated changes to the layout and introduction
I am pretty much a true
Aussie girl through and through. I grew up in a small coastal town about an hour out of Melbourne and I’m never happier than when I am on a beach. I was a very outdoorsy kid, always kicking around with a bunch of boys, I guess I was a tomboy. I first came to New York ten years ago for a few months and immediately knew I wanted to live here. Which is ironic considering I love the outdoors, wide open spaces and have a inherent need for the beach. I was working in brand management at the time and went back to Melbourne for a job with MINI (BMW Group) – which started as a contract and turned into 4 years. I’ve always loved working with brands, developing them, shaping them and watching them grow. Early 2010 I decided to develop a brand of my own, and it was simply through a lack of footwear options in my life that Hobes was born. Initially Hobes was a side project, but within a couple of weeks it became more than a full time job. The business grew very quickly and the first year saw a lot of travel through Europe and Asia dealing with suppliers. I moved to Milan for six months at the end of 2011 to work on the business (ok, I probably could have done what I need to in a few weeks, but who doesn’t want to live in Italy at least once right?) and following this I spent much of the next two years in Hong Kong. With a solid team working on the Australian business, last year presented the opportunity for me to move to New York to launch the brand in the U.S. After a lot of back and forth and a tenuous visa process I moved here permanently earlier this year. A small business can very easily take over every aspect of your life, and I have been guilty of living in a Hobes bubble for periods over the last few years. It’s taken a few life events to remind me that what I do value isn’t living inside my Mac, but exists with the people I love and the places that are meaningful to me. Australia will always be where my real home is, the beach, the outdoors, my family and old friends. I’m lucky my work allows me to spend a lot of time between the two places I love most in the world, Melbourne, and NY.