STORY BY + VIDEO EDITING RACHEL SCHWARTZMANN – LEARN MORE ABOUT MAMAN – PHOTOS + FILM FOOTAGE BY BRIDGET BADORE FOR THE STYLE LINE
“When we first opened up, not only was it an inspiring
project for us to play with our creativity but we want to create a space that feeds and inspires the creativity of others,” says Maman co-founder Elisa Marshall. “Whether it’s a place to grab a coffee and work in your sketchbook or grab a great meal over an inspiring conversation with an old friend. At Marché Maman we create community by highlighting one another’s creativity.”
Built upon the idea of community and driven by thoughtful curation, we’ve loved following Maman’s journey since our initial story with Elisa and her collaborator Candice Kaye, which documented the cafe’s New York City debut nearly two and a half years ago. Since then (and unsurprisingly), Elisa and her team have cultivated a global presence with five incredible locations across the United States and Canada. From the perfectly French aesthetic to the cafe’s dynamic menu items, there’s no shortage of inspiration to be found when experiencing a meal at (and in many ways, with) Maman. Today we’re thrilled to highlight the brand’s incredible growth by introducing their newest concept, a lifestyle market aptly named Marché Maman.
Conjoined with Maman’s Centre Street location, in many ways, this new shop mirrors the cafe experience with its feminine aesthetic and inviting ambiance – though for Elisa it’s about taking things one step further. “When curating the space (a part from all the things I love) I really wanted the space to have a home-like feel and to convey all the various rooms of a house,” Elisa explained in our interview below. Having launched with an impressive roster of brands (including an additional ice-cream inspired room/area!), there’s truly something for everyone who may be looking to fill their home with prized possessions, which are both made and curated with love.
We were honored to have the opportunity to document Marché Maman’s early days and catch up with Elisa in the process. Without giving too much away, discover what’s changed for Elisa since our first story, find out what’s in store for the brand, and take a virtual tour of the space featuring exclusive photos (and footage!) captured by Bridget Badore for The Style Line.
Wow I feel like it has been
five years since our first chat, yet it also feels like just yesterday Candice and I were together super excited about our first interview and photo-shoot for Maman! So (as a refresher) I am Elisa Marshall (Maman co-owner along side my amazing partner in life and business Ben) creative director, event manager, designer, baker, cook, server, barista, dishwasher and delivery girl!).
I have definitely grown a lot, personally and business-wise now having five Maman locations (Soho, Tribeca, Meatpacking District, Greenpoint, and Toronto), and a new baby/concept Marché Maman, and one very fun international restaurant project at The Tropical Hotel in St, Barths!
Community has always been core to Maman’s ethos. What about Maman Marche supports this idea and what do you think it will contribute to the neighborhood?
Community is everything to us and we really owe our success and growth to our surrounding community – family, friends, our staff, and customers.
I think Marché Maman and our concept really defines community and we wanted to bring that world and concept to life with our new location. Our ethos here is to bring together like-minded, amazing brands and people who all share the same customer and clientele. We created a space that allows small businesses to flourish in a like-minded high traffic environment, and at the same time, created a dynamic multi-sensory space for our customers, combining food, florals, ice cream, fragrance, kids items, and home decor. What girl doesn’t love those things!?
What we love about Maman is that while you guys are a small (but amazing!) business, so much of your work really support other small businesses. Would you agree? With that in mind, tell us about the first rotation of vendors and why you think they add to the experience.
How would you say your personal style has evolved in terms of your wardrobe, your work style, and your lifestyle since our initial chat?
I think it has got much more relaxed, we are so busy these days running around, working, cooking and cleaning, by nature (and unfortunately by my busy schedule) I don’t have the opportunity to dress up like I used to as much anymore! I now keep a small wardrobe in my office, as my days can move from baking a cake to staining the deck to important client meetings, so I need to be able to be versatile and creative – like wear a blazer to cover up the paint stains on your tank-top for your client’s event venue visit, or throw on a beautiful scarf when you are in service to hide the coffee you spilled on yourself you chugged down too quickly at 6 AM!