VISIT: 2505 SE 11th Ave, Suite 105
STORY BY RACHEL SCHWARTZMANN – SHOP Lauren Winter – PHOTOS BY NICHOLAS PETER WILSON FOR THE STYLE LINE
“All of our products tell a story, and I want it to be a
positive one,” says Lauren Winter, Portland-based womenswear designer, and our featured interviewee. “While we make everything in our Portland studio, the story doesn’t start there. It begins with the plants that are harvested and woven into textiles in countries thousands of miles away.”
Rooted in relationship-building, sustainable design, and wearability, Lauren Winter is creating a modern brand that aims to cultivate comfort and timelessness for her customers on a global scale. Tucked away in the quiet of her airy Portland studio, Lauren works hard to design with intention, as each piece is thoughtfully made with streamlined simplicity at the forefront of the design process (a signature trait being the removal of all zippers, buttons, or snaps). Aesthetics and sartorial comfort aside, the emerging designer also attributes much of her inspiration to bettering those around her. “I want to be a steward of my blessings, and that includes the earth and taking good care of it,” Lauren explained in our interview below, “I get excited when I make the best possible decisions for not only our brand but our planet and the people living on it.”
Speaking more to the above, you could say that featuring Lauren was one of our best decisions here at The Style Line – as we got a chance to step into Lauren’s world and learn more about what’s driving this creative to give back to the city that’s fostered her both personally and professionally. So, without giving too much away, discover our visit with Lauren who chats more about life in Portland, what she’s learned on the entrepreneurial journey and her advice for those looking to follow a similar path. Also, enjoy exclusive photos from our time together captured by Nicholas Wilson for The Style Line.
My name is Lauren, and aside from being a womenswear designer,
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We love that as a brand you believe “Comfort can be interesting.” Can you elaborate more on this? How has your idea of comfort changed since first launching the brand?
With the above question in mind, what role would you say comfort plays in the collective personal style of Portland dwellers?
As a small business owner in Portland, what do you hope the city provides more of for the creative community in the near future?
What is one question you wish people asked you more often?
What is your Enneagram type? I’ve loved personality tests ever since I was a kid, maybe because they provide a shorthand for understanding one another. The Enneagram test is the newest one I’ve discovered, and I’m into it. I’m a type 7 – the Enthusiast.