IN PARTNERSHIP WITH
BRANDY PHAM OF PLANOLY HAS FOREVER CHANGED THE WAY WE PLAN AND CREATE CONTENT. AS A JEWELRY DESIGNER (TURNED TECHNOLOGY FOUNDER), BRANDY QUICKLY LEARNED HOW TO HONE IN ON THE POWER OF CONTENT AND USE IT AS A VEHICLE TO CREATE AN ENGAGED COMMUNITY. ENTER HER COMPANY PLANOLY, WHICH IS THE GO-TO VISUAL END-TO-END SCHEDULING AND MANAGEMENT FOR INSTAGRAM CONTENT. WITH THAT SAID, WE’VE BEEN THRILLED TO PLAY A ROLE IN PLANOLY’S EXCLUSIVE PLANOLEADERS INTERVIEW SERIES AND TODAY’S STORY FEATURES THE LATEST SOCIAL MOVER AND SHAKER. ENTER EMILY DREWRY OF FORBES. IN SHORT, EMILY IS INEVITABLY HELPING REFRESH THE LEGACY BRAND’S POINT OF VIEW IN HER ROLE AS FORBES’ SOCIAL MEDIA CONTENT MANAGER. TO LEARN MORE ABOUT HER DAY-TO-DAY, WE VISITED EMILY IN HER NEIGHBORHOOD WHERE SHE KINDLY SPENT SOME TIME ANSWERING A FEW QUESTIONS FOR OUR RAPID FIRE INTERVIEW. DISCOVER HER INSIGHTS BELOW AND VISIT THE PLANOLY BLOG FOR THE FULL FEATURE.
I’m Emily – a millennial
content creator living in New York City! I spend my days managing social media content for Forbes. The rest of the time you’ll find me trying new workout classes, spending too much time on the internet, and reading to counteract all the screen time. I’m originally from the Midwest, but have fallen in love with NYC and can’t imagine living anywhere else.
2017 has been a huge year for social media, especially with current affairs. Reflecting on the year in its entirety, what would you say has been the biggest lesson you’ve learned about social media and its importance in significant conversations?
It’s hard to look back at 2017 without considering what’s been going on just in October. The activist stories that have been told are by far the standouts of the year and part of why I believe in the power of social media. I’m proud of public figures who are using their platforms to speak out against the administration and worldly atrocities, but I also worry about the virality of tragedy. As useful as it is to be able to retweet messages of love and support for those impacted, it will always be more impactful to donate and connect on the ground with those who need help. I need that reminder, and I think the world needs it as well. We are all humans, and despite the state of the world right now, I’m buoyed by the reminders of strength I see across social media each and every day. Let’s not get let that positivity get drowned out.
What is one question you wish people asked you more often?
What is something you’re too afraid to try and why?
Personal style is the lens that we use to tell our stories. With that idea in mind, how would you describe your personal style both sartorially and when it comes to your approach to social media?
I think my personal style reflects my perception of the world—constantly changing and adapting. I’ve gone through many variants of favorite trends, patterns, and colors, but the biggest tie to all of them is comfort. I’m happiest in clothes that blend, not restricts, and I tend to stay away from bright colors and patterns. This is pretty much the same as my social media style—I love visuals that feel approachable and neutral.
How do you think creativity contributes to some of the world’s bigger conversations, and how do you hope your work at Forbes plays a role in this?
I often reflect on the concept that visibility into each other’s lives via social media is making us more alike—it’s somehow easier to model your life after someone you see online than it is to go your own path and create on your own.
In that regard, creativity is absolutely essential, now more than ever. Creativity is inimitable—and our deepest dreams and passions should be too.
How would you advise the next generation of creatives, content creators, and dreamers to leave an imprint in the world, simply by doing what they love?
Balance perfection. Everyone knows that your perfectly curated feed isn’t reality—and wouldn’t it be much more impactful to be your authentic, imperfect self? Make mistakes. Try new things. FAIL. Just don’t forget to create with respect and the aspiration to make something you’ll be proud of for years to come.