STORY BY RACHEL SCHWARTZMANN – PHOTOS BY Bridget Badore for The Style Line
Simply put, some things are just better suited in pairs and as purveyors of community it gives us great pleasure to introduce today’s story featuring Candice Kaye and Elisa Marshall – two best friends, creative entrepreneuers and all-around inspiring women. These two seriously bridge the gap between passion and profession and as a result of their joint efforts, they brought us together with an enthusiasm for sharing their story with our community: Elisa, the owner of the newly opened cafe Maman NYC has surely created a haven that celebrates family, friendship and food. Turning to Candice, a burgeoning textile designer, they were able to work together to bring the energic and purely whimsical spirit of Maman to life. “Calling upon Candice was another way to make the project so personal and include the community, as not only is she one of my great friends, she is SO talented – and the world needs to see that.” Elisa told us. “I trusted her entirely and had a vision of what I wanted and she excited 10x better than what I would have imagined!” Perhaps the most special part of our visit with Elisa and Candice rested not only on the fact that we were able to enjoy great food and even greater company, but witnessing how their friendship translated into the cafe’s energy, firsthand. In fact, Candice attributes a lot of her inspiration by the motivation from their day-to-day conversations. “You put Elisa and I in a room together and we will leave the conversation two to three hours later with a new idea [that’s probably so insane and out of this world].” She said. “That is what it’s all about. Constantly pushing yourself to explore different territories.” So read on to find out more about Elisa and Candice and the stories behind Maman that have made it a place like no other.
Please introduce yourselves!
Elisa: This is a tough one as who I am outside of my profession has become my profession! When you open your own business there is not much of an outside life… At least not yet! I am fortunate I was able to combine my passion for all the things I love and do them every day for a living. From baking to designing, creating, marketing, selling and working with people directly. But what else do I enjoy? Ice cream, sleeping, surprises, laughing, cozy scarves, sappy love songs and my dog! As for what I value the most that is my friends and family. I am fortunate during all of my crazy adventures and moves over the past few years as they have all been so supportive. To traveling and moving all over and pursuing this project, I have had very little personal time to spend with friends and family as I have in the past, but without their without encouragement I don’t think I would be where I am now. Finally I hugely value my boyfriend, business partner and best friend, Ben. I admire his strength drive and passion for the business and our relationship and we are so lucky to be able to pursue our dreams together, work together every day and go home not sick of eachother! Well at least I’m not!
What is one question you wish people asked you more often?
Elisa, talk to us about Maman. How would you describe the community and what how is the space itself a reflection of who you are?
As a part of our #TSLResolutions series we’re talking a lot about the role individualism and marching to your own beat plays in one’s personal and professional endeavors. In the case of Maman, what have you both learned by bringing your individual talents together and how do you think it’s affected the Maman community?
How has your friendship and this endeavor redefined or re-inspired your definition of discovery?
That is what it’s all about. Constantly pushing yourself to explore different territories. It’s easy to feel comfortable, but both of us didn’t leave our families in Toronto, Canada to feel comfortable.
The Style Line was built on the premise of discovery, exploration and transit. With this in mind, if what is your “style line”?
Elisa: I am inspired by lift and everything around me everyday, it is impossible for me to say it is only open thing. Reading a sign, seeing a beautiful window display, trying a new dish – I think the secret is to be open to finding inspiration in everything and finding beauty in everything – it’s the fuel to your fire!