STORY BY RACHEL SCHWARTZMANN – PHOTOS BY Bridget Badore for The Style Line
Simply put, some things are
better in pairs. Speaking more to that idea, it gives us great pleasure to introduce today’s story featuring Candice Kaye and Elisa Marshall – two best friends, creative entrepreneurs, and all-around inspiring women.
Through their respective endeavors, this inspiring duo embodies the very definition of bridging the gap between passion and profession. Elisa, the owner of the newly opened cafe Maman NYC has created a haven that cultivates community through food. Turning to Candice, a visionary textile designer, they were able to work together to bring the energic and feminine spirit of Maman to life. “Calling upon Candice was another way to make the project so personal and include the community, as not only is she one of my great friends, she is SO talented – and the world needs to see that,” Elisa told us in our interview below. “I trusted her entirely and had a vision of what I wanted, and she excited 10x better than what I would have imagined!”
With this in mind, witnessing how Elisa and Candice’s working relationship and friendship translated into the cafe’s energy firsthand, was truly empowering. In fact, Candice attributes a lot of her inspiration by the motivation from their day-to-day conversations. “You put Elisa and me in a room together, and we will leave the conversation two to three hours later with a new idea (that’s probably so insane and out of this world),” Candice explained. “That is what it’s all about. Constantly pushing yourself to explore different territories.”
Without giving too much away, read on to learn about Elisa and Candice and the stories behind Maman that have made it a destination like no other. Also, enjoy exclusive photos from our morning captured by Bridget Badore for The Style Line.
Please introduce yourselves!
One big backyard and dinner tables that can fit about 20 [and growing] people at once! They are a huge inspiration to me. My older sister is a badass [can I say that?] criminal lawyer, my little sister is going to Med school, and my Mom and little brother are both very business savvy. They are the people I go to for advice. One “No” and I change the entire design.
Elisa: This is a tough one as who I am outside of my profession has become my profession! When you open your own business there is not much of an outside life… At least not yet! I am fortunate I was able to combine my passion for all the things I love and do them every day for a living. From baking to designing, creating, marketing, selling and working with people directly. But what else do I enjoy? Ice cream, sleeping, surprises, laughing, cozy scarves, sappy love songs and my dog! As for what I value the most that is my friends and family. I am fortunate during all of my crazy adventures and moves over the past few years as they have all been so supportive. To traveling and moving all over and pursuing this project, I have had very little personal time to spend with friends and family as I have in the past, but without their encouragement, I don’t think I would be where I am now.
Finally, I hugely value my boyfriend, business partner and best friend, Ben. I admire his strength, drive, and passion for the business and our relationship and we are so lucky to be able to pursue our dreams together, work together every day and go home not sick of each other! Well, at least I’m not!
What is one question you wish people asked you more often?
Elisa, talk to us about Maman. How would you describe the community and what how is the space itself a reflection of who you are?
What have you both learned by bringing your individual talents together and how do you think it has affected the Maman community?
How has your friendship and this endeavor redefined or re-inspired your definition of discovery?
That is what it’s all about. Constantly pushing yourself to explore different territories. It’s easy to feel comfortable, but both of us didn’t leave our families in Toronto, Canada to feel comfortable.
The Style Line was built on the premise of discovery, exploration, and transit. With this in mind, if what is your “style line”?
Elisa: I am inspired by life, and everything around me every day, it is impossible for me to say it is the only open thing. Reading a sign, seeing a beautiful window display, trying a new dish – I think the secret is to be open to finding inspiration in everything and finding beauty in everything – it’s the fuel to your fire!