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Community Edit: AYR

Fall is a time to establish

foundations in both life and style, and luckily the ladies behind AYR have made it their priority to cater to the demands of modern living. From impeccably designed denim to silky tunics and luxe outerwear, the brand itself is a sartorial essential for the season ahead – and of course, all year round. Our visit with the team further reaffirmed our love for AYR and as co-founder and designer Jac Cameron expressed in our interview, “We focus a huge amount of energy on the fit and feel of the garments and I personally wear test every fabric quality in the line before we book for bulk orders. I have worked with my fit model for the greater part of ten years and together with my tech designer we create a fit that is flattering to the female form.” If that’s not enough to convince you, rediscover our initial story with Jac and her team here, and of course, shop today’s dedicated Community Edit featuring a few of our current favorites from AYR below.

[CLICK EACH THUMBNAIL IN THESE GALLERIES TO EXPAND IMAGE]

Shop The Edit

AYR The Aloe Jeans $295

AYR The Neptune Jacket $375

AYR The Hi-T $125

AYR The Blush Pant $285

“We create clothing that gives confidence to the wearer – we have always said it is not about a label or logo but about the wearer. Dressing for yourself is the very core sensibility of independence…”

JAC CAMERON, CO-FOUNDER/CREATIVE DIRECTOR of AYR