STORY BY RACHEL SCHWARTZMANN –FOLLOW EVELYN – PHOTOS BY BRANDEN OLLISH FOR THE STYLE LINE
“Charlotte is a very young growing city,” Evelyn Roxana
today’s featured interviewee explained below, “Since I was raised on the west coast, and have my deep cultural colors embedded in me, I don’t really fit into that… AT ALL. I kind of stick out like a sore thumb around here, but I am okay with it.” Fitting in has never been a priority for us here at The Style Line, so you can imagine how excited we were to spend a day with Evelyn who truly embodies our mission of championing creativity and style unapologetically.
The Nayarit native and now North Carolina dweller’s creative passions have translated into the inception of her lifestyle blog Mermaid Wishing – a diary of sorts, which documents Evelyn’s style, inspiration and more. Having followed Evelyn’s musings for quite some time we found ourselves interested to learn more about how this creative professional has cultivated her life in Charlotte and how the city has evolved since she first moved there for college. As she put in our interview below, “Charlotte is not the same city for me as it was 5 years ago, physically and emotionally. This city has almost tripled in size since I first moved here. There is a new building on every block and new people bringing new ideas.”
With the new year comes exploring new cities, so without giving too much away read on to meet Evelyn who kindly shared more of her story and her local lens to Charlotte featuring exclusive photos captured by the talented Branden Ollish for The Style Line.
“Style should be fun, and you shouldn’t feel tied down to a specific look. I like to try new things and be comfortable.”
My name is Evelyn Roxana.
I am originally from Nayarit, Mexico, but I’ve lived in 3 different states (CA, VA, NC) in the U.S. since the age of 3. I currently work full time with Fortune 25 companies to organize their digital projects by helping them find their resources; whether it’s Graphic Designers, Content Writers, or Marketing Creative Directors.
To put it in perspective, I’m a very small girl in a very big corporate world. However, I think the social media world just knows me as Mermaid Wishing, the girl that sometimes posts about personal style and eats a lot.
I enjoy not staying in place. There’s something about getting in a car and driving for hours to music from my earlier years (Destiny’s Child – Say My Name, for example), with people I care for, and arriving to a new city with nothing but time. For years, I’ve been obsessed with Indie and International films, and I will drag anyone I can to watch them with me. For a while there, I was learning basic Greek words from my favorite film, Dog Tooth.
Everything I do has one thing in common: I involve others in all those scenarios. I would say the thing that I value the most in my life are the relationships I keep with people, and most importantly my family.
TALK TO US ABOUT YOUR RELATIONSHIP TO CHARLOTTE. WHAT BROUGHT YOU HERE, WHAT DO YOU ENJOY MOST ABOUT LIFE HERE AND HOW HAS IT FOSTERED YOUR RELATIONSHIP WITH STYLE?
I moved to Charlotte, NC almost 5 years ago to pursue a degree in Liberal Arts with a focus in Fashion Marketing and Merchandising. It took me a total of 3 days to decide on Charlotte, pack up, and unpack in my new Queen City apartment with 3 other roommates. I didn’t know a single person here. Even the ladies I housed with were complete strangers to me. I have to admit, the first couple of weeks, I felt pretty lonely and wanted to call my mom to tell her I couldn’t do it.
Charlotte is not the same city for me as it was 5 years ago, physically and emotionally. This city has almost tripled in size since I first moved here. There is a new building on every block and new people bringing new ideas. I wouldn’t say my style fits in with this city. Charlotte is a very young growing city, which means there is a large population that has the southern belle charm reflected in their style. Since I was raised on the west coast, and have my deep cultural colors embedded in me, I don’t really fit into that… AT ALL. I kind of stick out like a sore thumb around here, but I am okay with it.
WE LOVE YOUR SENSE OF STYLE AND PENCHANT FOR VINTAGE AND EMERGING BRANDS. IN YOUR OPINION HOW DOES CHARLOTTE AS A CITY FOSTER ITS SMALL BUSINESS/INDEPENDENT DESIGN COMMUNITY?
Charlotte is a new city. It’s going through this awkward teen phase where it doesn’t exactly know what it’s growing towards, and there are so many directions it can take. With that being said, there aren’t many local shops that target women in particular. Through social media, I have found a local slow fashion designer that I am quite fond of: Two Fold Clothing. I get really excited when I find local artists and designers that are doing something fresh and new.
My boyfriend runs a well known sneaker boutique named Social Status, that has a whole movement within the exclusive sneaker world. I’ve always enjoyed a comfortable classic sneaker, and I have to say, Social Status’s updates on exclusive collaboration and creative direction have made me more comfortable mixing classic Adidas and Vans into my every day style. With the lack of local women-targeted shops, I find myself in consignment shops and vintage boutiques a lot. I have quite a good collection of jewelry, handbags, pins, and denim that I have scored at consignment shops around my home. You could say that I blend little pieces of local vintage with brands I find elsewhere.
[CLICK EACH THUMBNAIL IN THESE GALLERIES TO EXPAND IMAGE]
ADDRESS: 9090 CRAVER RD, CHARLOTTE, NC 28262
“The McMillan Green House is located in University of North Carolina, Charlotte campus. The school itself attracts many young people. The young people that, after leaving UNCC, stay in Charlotte and contribute to the community.”
EVELYN IS WEARING: LEVIS JEANS $98, MANGO TRENCH $79.99 AND PATENT LEATHER BOOTS, TWO SON WHITE TEE $, URBAN OUTFITTERS PHONE CROSS BODY BAG $19.99
HOW DO YOU CELEBRATE PERSONAL STYLE?
My personal style is a reflection of my daily mood and connection with comfort. Feeling comfortable in your own skin is a priority and feeling comfortable in your own clothing is a reflection of that. I have no problem wearing a cheerful vibrant jumpsuit with a pair of broken in leather Common Projects, or a plain white tee tucked in thrifted Levi’s with a pair of bright pink Prada heels. It’s just what I wake up in the mood for, to be honest. Style should be fun, and you shouldn’t feel tied down to a specific look. I like to try new things and be comfortable.
WHAT IS ONE QUESTION YOU WISH PEOPLE ASKED YOU MORE OFTEN?
Where do you want to travel next? There is a list I started a few years ago, that just keeps getting bigger and bigger. I want to talk about the places I want to go to and why I want to go there, but I mainly want to hear the stories in response to my question. I love hearing about people’s trips, where they stayed, who they met, the loud taxi driver, and what they ate. The only time this question was asked, it led to me going through their folder of over 100 images, from an album titled “Barcelona”. It was the greatest.
ADDRESS: 224 E 7TH ST, CHARLOTTE, NC 28202
“The coffee scene is slowly but surely growing in Charlotte. My favorite part about this, is the small town welcoming attitude the coffee community holds. Not Just Coffee is a perfect example of a welcoming coffee shop that keeps me coming back.”
EVELYN IS WEARING: RARELY TEE VIA FRANKIE SHOP $78, MADEWELL DENIM $128, GUCCI BLACK LEATHER MULES $995, MANGO LEATHER JACKET $129.99, MANSUR GAVRIEL BUCKET BAG $395
WHAT IS ONE ASPECT OF LIFE IN CHARLOTTE YOU WISH PEOPLE ASKED YOU MORE ABOUT AND THAT YOU HOPE TO SEE EVOLVE?
What is there to do? It can be hard to answer this question, since this city is ever changing and hasn’t developed a “scene” of where people hangout. However, once I start thinking of the things I do, I realize that there are so many great people in great places around here. There is this one coffee shop in particular, Not Just Coffee, that I visit every Saturday morning with my boyfriend. They make us feel like good friends. It’s that small town southern charm kicking in. It’s places like that, that I want to see more of…
HOW WOULD YOU DESCRIBE THE COLLECTIVE PERSONAL STYLE OF CHARLOTTE RESIDENTS AND HOW HAS IT INFLUENCED YOUR OWN APPROACH TO DRESSING?
The Queen City still has a small town mentality, which reflects on resident’s every day style. I think it’s important to have your personal style, whether you fit into the crowd or not, and that’s kind of where I am at now. I don’t really fit in with the traditional southern sorority style, but there are many people from up north moving to Charlotte, bringing their own twist on things. I once was at the farmers market and watched a man in Rick Owens from head to toe gracefully pick his apples. You instantly know that he wasn’t originally from Charlotte, and that makes me so excited to see what others moving into this growing city bring along with them. It also makes me comfortable knowing that I can wear what I want and not focus too much on fitting in.
ADDRESS: 500 S TRYON ST, CHARLOTTE, NC 28202
“I have a strong cultural connection with colorful art and loud music, which pulls me to local museums. The Mint Museum in particular fills the need for art and my interest in fashion with galleries bringing in Chanel, Moschino, and other well known designers.”
EVELYN IS WEARING: ZARA TOP (SIMILAR, $19.99) KARL LAGERFELD HEELS $, CLARE VIVIER BAG $199, LEVIS (VINTAGE),
HOW WOULD YOU ADVISE THE NEXT GENERATION OF CREATIVES TO LEAVE AN IMPRINT IN THE WORLD SIMPLY BY DOING WHAT THEY LOVE?
Understand that there are dozens of individuals who want to do the same thing as you. Show personal emotion, connect with your community, and stand for something. Let’s say you want to paint a landscape. Well, I can assure you, there are a handful of other landscape painters. But, were you the one that took the time to talk to the viewers and ask questions, or were you the one that just hung up your finished product? Being kind and taking the time to connect with others will make them remember YOU, opposed to remembering other’s WORK. There is a lot of talk about “networking” in the creative world. I agree that it is important, but don’t take networking as just another number. Meet people, create good relationships, listen to their questions, and vocalize what you stand for.