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Casey Watson of Bloglovin’ on Diving in and Cultivating a New Kind of Influence

Photos by Bridget Badore for The Style Line – in partnership with PLANOLY

IN PARTNERSHIP WITH

BRANDY PHAM OF PLANOLY HAS FOREVER CHANGED THE WAY WE PLAN AND CREATE CONTENT. AS A JEWELRY DESIGNER (TURNED TECHNOLOGY FOUNDER), BRANDY QUICKLY LEARNED HOW TO HONE IN ON THE POWER OF CONTENT AND USE IT AS A VEHICLE TO CREATE AN ENGAGED COMMUNITY. ENTER HER COMPANY PLANOLY, WHICH IS THE GO-TO VISUAL END-TO-END SCHEDULING AND MANAGEMENT FOR INSTAGRAM CONTENT. ON THAT NOTE, WE’VE HAD THE INCREDIBLE OPPORTUNITY TO BE INVOLVED IN PLANOLY’S EXCLUSIVE INTERVIEW SERIES CALLED PLANOLEADERS – WHICH FEATURES SOME OF THE BEST AND BRIGHTEST MINDS IN SOCIAL MEDIA MARKETING. ENTER TODAY’S STORY, WHICH FEATURES THE LATEST INNOVATOR, CASEY WATSON OF BLOGLOVIN’. FROM BLOGGER TO INFLUENCER MARKETING, CASEY IS HELPING TO ITERATE THE LANDSCAPE FOR THE NEXT WAVE OF CONTENT CREATORS. AS A SAN FRANCISCO RESIDENT, WE MET WITH HER DURING A BUSINESS TRIP FOR BLOGLOVIN’S FIRST EVER CONFERENCE. DURING A COFFEE BREAK, WE CHATTED MORE ABOUT SOCIAL MEDIA, HER THOUGHTS ON PERSONAL STYLE, AND HER ADVICE FOR FUTURE CREATORS IN THIS SPACE. DISCOVER HER INSIGHTS BELOW AND VISIT THE PLANOLY BLOG FOR THE FULL FEATURE.


CHECK OUT A SECOND PART OF THIS FEATURE WITH CASEY AND THE FULL PLANOLEADERS SERIES ON PLANOLY’S BLOG HERE

Hey! I’m Casey Watson,

the Social Media + Community Director at Bloglovin’ and I’ve been with the company almost two years now, and absolutely love being a part of the BL family. I just recently relocated back to San Francisco, from New York, and while New York was my first true love (at the ripe age of 10), San Francisco is home, and after ten years away, it feels damn good to be back! In my free time, I love finding new restaurants, coffee shops, bars and home stores. I’m a freak for greeting cards and would describe an ideal night as sitting with friends and family and catching up after a long-week over an epic bottle (or two) of wine!

How do you celebrate personal style?

Personal style is such a reflection of how we feel about ourselves and the environment around us; an outwardly way to self-express and tell a story – something I have always admired and loved about style. Three friends can wear the same outfit, but the way in which they style it, adapt it, and wear it will all be slightly different, which is beautiful. Style is also not just what we wear on our bodies, but it captures all elements of our lives. Personal style keeps life interesting – how boring would it be if we all looked and dressed the same? The best part about personal style? It can change at any time! Never feel like you are stuck to one “look.”

How has being in both New York and SF inspired your outlook on social media and the role it plays in our lives?

As I mentioned earlier, social media is an all-access pass to friends, events, and happenings around the world. So from coast-to-coast, it has allowed me to stay up-to-date on what’s going on in either city and everywhere in between. Since I am new to being in SF, I’ve found myself turning to bloggers and Instagram, more and more, as a guide to the city.

 

How do you think creativity plays a role in some of the world’s bigger conversations and how do you believe Bloglovin’ and social media, in general, is playing a role in this? 

The world is in flux right now, there’s no doubt about it. Everything is bubbling to the surface and we are going to have to get VERY creative in how we deal with what we are facing; not just politically but also environmentally. Social media is both a plus and a burden in today’s climate. The plus being that we have ALL access ALL the time and the burden being we have ALL access ALL the time. It can be daunting to know where to start and how to get involved. My new outlook is to just dive in. If you see an organization or something that you want to get involved with, join and start sharing/tagging. Because, even if you don’t have thousands of followers, that doesn’t mean you aren’t influencing people. Your post could inspire someone who follows you to also join in and help out! It’s all about the ripple effect. And I personally need to start partaking more!

 

How would you advise the next generation of creatives and content creators, to leave an imprint in the world simply by doing what they love?

I think I’m still trying to figure this out for myself, but, what I do know is that if you are doing what you love and creating something positive for yourself, others and our future generations, then you are off to a pretty great start. Lastly, you can follow Maya Angelou’s advice and remember that “At the end of the day people won’t remember what you said or did, they will remember how you made them feel,” then the rest will follow suit. Because making an imprint in this world can start with one person.