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The Style Line x Brand Assembly: A Backstage Moment with WHIT NY

the style line whitney pozgay fashion week brand assembly

Photos by Joanne Pio for The Style Line and Brand Assembly’s The Assemblist

IN PARTNERSHIP WITHScreen Shot 2015-09-10 at 11.53.48 PM

In the spirit of community we’re teaming up with our friends at Brand Assembly on a curated story series featuring snapshots, moments, discoveries (and laughs!) with some of the most inspiring emerging contemporary designers in the industry. As mutual fans of Whitney Pozgay’s color-crazed and thoughtful approach to design we were thrilled to have the opportunity to witness a few beautiful moments backstage prior to her recent presentation. Check out a part of our chat below and head to The Assemblist for the full interview and even more inspiring snapshots.

“I’m Whitney Pozgay, I’m the designer of WHIT!

Spring is our biggest and most favorite season. My husband and I are both from warm weather climates so this is the best season to really go after prints and colors and texture and mix everything together. For this collection in particular, we really pulled a bunch of elements, but started with the idea of a Hot Air Balloon Safari over the Savanna. So we have artist collaborations with Adam Handler who did a big giraffe [print] for us to bring in the animal element and then my husband did a bunch of tribal prints but with sport tape – so it’s kind of re-appropriating  things in kind of an art/tribe vibe with the natural elements of [things like] an African Lily mixed with something like this rainbow printed stripe. We also wanted to play with the traditional prints and patterns that we use in a more natural way. [For example] the polka dots are a little more subdued and [in] including more gingham and stripes we love but turning them on their head a bit.

the style line whitney pozgay fashion week brand assembly

  • the style line whitney pozgay fashion week brand assembly
  • the style line whitney pozgay fashion week brand assembly
  • the style line whitney pozgay fashion week brand assembly
  • the style line whitney pozgay fashion week brand assembly
  • the style line whitney pozgay fashion week brand assembly
  • the style line whitney pozgay fashion week brand assembly
  • the style line whitney pozgay fashion week brand assembly

We love collaborating with different artists on the prints. My husband paints a lot of the prints and we kind of like to think of that part of the story first. We start with the artwork first because we just really love that use of pattern and color and from there we kind of develop the structure of what the whole line looks like.

You know, I think people think of us as a lot of color and print and it is feminine, but I think there really is a cleanness to the silhouettes and we really wanted to stress that in this collection. It is very versatile. This collection in particular, there is a lot of ease and modernity to it, I think it’s not as vintage-inspired, it’s definitely clean and kind of crisp. We wanted to stress that because it’s really at the core of who we’re about which we wanted to hammer home. There’s an ease to it: It’s modern, it’s clean, but it’s still fun!”

– WHITNEY POZGAY

As told to Rachel Schwartzmann on September 9th, 2015

See the full interview and even more backstage moments on The Assemblist