IN PARTNERSHIP WITH
BRANDY PHAM OF PLANOLY HAS FOREVER CHANGED THE WAY WE PLAN AND CREATE CONTENT. AS A JEWELRY DESIGNER (TURNED TECHNOLOGY FOUNDER), BRANDY QUICKLY LEARNED HOW TO HONE IN ON THE POWER OF CONTENT AND USE IT AS A VEHICLE TO CREATE AN ENGAGED COMMUNITY. ENTER HER COMPANY PLANOLY, WHICH IS THE GO-TO VISUAL END-TO-END SCHEDULING AND MANAGEMENT FOR INSTAGRAM CONTENT. IN ADDITION TO THE MANY INCREDIBLE TOOLS THE APP OFFERS, PLANOLY HAS ALSO LAUNCHED AN INSPIRING AND INFORMATIVE INTERVIEW SERIES CALLED PLANOLEADERS – AND WE’VE GOTTEN THE OPPORTUNITY TO BE PART OF THE MARKETING MAGIC. MORE TO THE POINT, TODAY WE’RE FEATURING AN EXCLUSIVE PORTION OF THE LATEST PLANOLEADERS INTERVIEW WITH BIANCA NIEVES, THE SOCIAL MEDIA ASSOCIATE AT ADAY. IN ADDITION TO HER WORK WITH ADAY, BIANCA IS ALSO A BUDDING FASHION WRITER WHO HAS MANAGED TO USE HER WRITING ABILITIES (AND UNIQUE VOICE) FOR GOOD. WE STOPPED BY ADAY’S OFFICE TO LEARN MORE ABOUT HOW SHE BALANCES IT ALL, HER THOUGHTS ON SOCIAL MEDIA AS A SOCIAL GOOD PLATFORM AND MORE. DISCOVER OUR CHAT BELOW AND VISIT THE PLANOLY BLOG FOR THE FULL FEATURE.
Hey there! I’m Bianca Nieves, a 23-year-old
from Puerto Rico who now lives in Chinatown, NYC. I’m a freelance fashion writer who also handles all things Instagram over at ADAY. When I’m not writing or ‘graming, you can find me thrifting, reading or napping.
2017 has been a huge year for social media, especially with current affairs. Reflecting on the year in its entirety, what would you say has been the biggest lesson you’ve learned about social media and its importance in significant conversations?
The biggest lesson I’ve learned about social media is that it gives a voice to those without one if used correctly. Puerto Rico was devastated by Hurricane Maria almost a month ago and despite major news channels reporting that things are getting ‘better’ (whatever better means), Puerto Ricans in the diaspora (and Puerto Ricans on the island that are using the little reception they have) have made it their job to raise awareness about what’s really going down on the island through their social media channels. So, even if people like to describe social media as frivolous and superficial, it is really an important tool to start conversations and, more importantly, to keep conversations from dying out.
What is one question you wish people asked you more often?
‘How can I help?’ ‘To help’ can manifest itself in so many ways. We simply have to be willing to.
Whether it be to listen, to acknowledge your own privilege and use it to raise awareness, to act and say, ‘I’m here, I am present’, those variations all can become a difference if you sincerely ask how can you help.
Personal style is the lens that we use to tell our stories. With that idea in mind, how would you describe your personal style both sartorially and when it comes to your approach to social media?
I like to describe my personal style as easygoing. I’m not afraid to try out new trends, however, I tend to stick to my comfortable and casual staples more often than not. It all depends on my mood and Instagram definitely has a say when it comes to deciding if I would like to try something that I saw or if I decide that I simply like the idea of it. But that’s exactly what I love about the platform. On a daily basis, you get inspired by peeps all over the world that you subconsciously engage with their preferences while giving them your personal touch.
How do you think creativity contributes to some of the world’s bigger conversations, and how do you hope your professional endeavors play a role in this?
I think creativity contributes a huge role in the world’s bigger conversations because it makes them appealing, understandable, relatable and if used via social media, accessible. Knowledge is power but only if we know what to do with it and how to use it accordingly.
How would you advise the next generation of creatives, content creators, and dreamers to leave an imprint in the world, simply by doing what they love?
Shia Labeouf it: just do it. If you feel strongly about something, accept the challenge, and go forth and make it real. You have a voice, you have the platform, make the most of it, and it will resonate with others.