Visit: 2403 NW Thurman St, Portland, OR 97210
Story by Rachel Schwartzmann – Shop betsy & iya – Photos by Nicholas Peter Wilson for The Style Line
“Portland has become a hub of the maker movement,”
Betsy Cross of the celebrated jewelry brand betsy & iya expressed in our interview, “I think this city sort of pioneered what you’re seeing all over the country– a move towards localism, towards connecting to the things we buy, towards a new kind of beauty.” The city’s beauty is something that’s hard to describe in a few sentences – it’s enigmatic, lively, though not without its (fun and zany) quirks. Our recent trip to Portland reaffirmed this, but also proved how fortunate we’ve been to be able to cultivate relationships with some of the city’s most innovative and creative minds. Enter Betsy Cross and her growing business betsy & iya. We had the pleasure of meeting Betsy at our 3 year anniversary event (stay tuned for more on that later this week!) and her exuberance, style, and genuine warmth resonated with us deeply.
As we’ve gotten to know Portland’s buzzing maker scene, we found ourselves brimming with questions when it came to Betsy’s personal and professional story, her thoughts on jewelry as it relates to personal style, and how she hopes to see her customer evolve. So we met with Betsy at her celebrated brick and mortar store to chat further about these ideas, and to find out more on what makes the betsy & iya shopping experience truly special. As the burgeoning shop-owner put it below, “I love such a close connection to incredible customers. I love when people come back for more. I love the stories they tell us. I love looking back and seeing how far we’ve come.” What’s not to love about that? Read on for our full conversation with Betsy below which features vibrant photos from our visit taken by Nicholas Wilson for The Style Line.
Hey y’all! I am Betsy Cross.
Based on our stories so far we’ve noticed Portland’s affinity for fostering the design community, but more specifically, the jewelry design community. Why do you think that is and based on your experience why do you think Portland is a good place to pursue making/curating/selling jewelry?
“My clothes are a canvas for the stories I tell through my jewelry.”
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