STORY BY RACHEL SCHWARTZMANN – Follow ADAY – PHOTOS BY BRIDGET BADORE FOR THE STYLE LINE
“Fashion is a beautiful form
of self-expression,” says ADAY co-founders Nina Faulhaber and Meg He, “it helps the creator to express everything on the spectrum from emotions to moral ideals. At ADAY, our goal is to create beautiful and functional clothing that helps people achieve their goals, big or small.”
You may remember this compelling mission statement in our initial story with Nina and Meg, who took us on a virtual tour of their world and the making of ADAY between London and New York. Today we’re excited to bring you our follow-up with the duo by highlighting one of their recent initiatives – a pop-up shop dedicated to The White Dress Shirt.
Built upon the pillars of modernity, women’s empowerment and community, the ADAY team recently hosted a week-long pop-up shop in the Lower East Side neighborhood to pay homage to the staple piece and the women who always inspire their life and style. The exhibit also provided a real vehicle in which Nina and Meg could speak to the role sustainability, wellness, and technology play in the making of this innovative brand. As they mentioned in our interview below, “Through this exhibition we wanted to share a behind the scenes view of how we make our products, the technology we use and a chance to interact with our community which is core to the brand.”
Speaking more to the above (and without giving too much away!) discover our full follow-up story with Nina and Meg below who brought us up to speed on what’s changed for ADAY since we last met in January 2016 and their advice for the next generation of designers.
*THIS STORY WAS ORIGINALLY PUBLISHED IN MARCH 2017
Hey there! It was so fun to meet you guys last year —
we’re working hard on our mission to create the future of clothing, which we believe is technical, sustainable and seasonless. We’re in particular known for our leggings (the Throw and Roll and Throw It Higher leggings). With our new products launches this year, we launched some entirely new wardrobe staples including a dress shirts (Something Borrowed), a cigarette pants (Turn It Up) and a sleek looking bomber jacket (Over and Out) to bring technicality into increasingly more wardrobes staples and create a variety of products for our customers to choose from.
Congrats on the pop-up! Tell us more about The White Dress Shirt and what role it plays in the ADAY community.
We love the white dress shirt because it’s the very definition of a wardrobe staple. Our version of gives you the freedom to do whatever you want in it – the technical fabric guarantees that its machine washable, wrinkle-free; the bonded seams greatly reduced the weight of the garment; the kimono-style design
gives the body more freedom to move especially around the arms; the short front long back slit allows you to style it however you want. That’s the kind of versatility that we want to create for our community and that is exactly what we need in our lives – clothing that is not only beautiful but also can free up your wardrobe hassles and help you to perform in every aspect in your life. Through this exhibition, we wanted to share a behind the scenes view too how we make our products, the technology we use and a chance to interact with our community which is core to the brand.
We love ADAY’s stance on sustainability, well-being, and community. Based on the current political climate what do you hope this particular exhibition provides the modern woman in terms of both life and style?
For this exhibition, we invited women in our community we were inspired by to shoot portraits wearing our Something Borrowed shirt. On the back of each photo, we invited them to name a word to describe how the shirt makes them feel (answers we got include inspired, unstoppable, able, and unique, for example). We also hosted events to bring our community together:
A fireside chat with the founder of bareEscentuals, Leslie Blodgett hosted by Denise Restauri of Forbes and Mentoring Moments, and a Future of Clothing panel with Fast Company editor Liz Segran and FIT legend Maryann Ferro. This was a chance to speak to women from our community, to inspire, to hear and exchange stories, so the most important thing is to open up the conversation and create intimacy to share stories about their life and style.
With the above in mind, how would you describe fashion’s relationship to feminism, what role does this play for ADAY and how/why do you think The White Dress Shirt is the perfect vehicle for these ideas?
Fashion is a beautiful form of self-expression, it helps the creator to express everything on the spectrum from emotions to moral ideals. At ADAY, our goal is to create beautiful and functional clothing that helps people achieve their goals, big or small. The white dress shirt, in particular, is a step up for versatile clothing, as it suits almost every occasion and provides the ultimate comfort. That settles the playing field for all genders.
What is one question you wish people will ask you this year?
How can you better serve my needs and make my life better? (And it’s helpful if they can specify their needs!
How would you advise the next generation of creatives, entrepreneurs, and designers to leave an imprint in the world simply by doing what you love?
We created ADAY because we saw a problem in our daily lives. We set out to solve the problem by creating clothing that’s technical, beautiful and sustainable, and along the way hopefully creating positive values and social impact. It started from conversations and grew into a passion, then a mission. Our advice would be to find that passion, stick with it, obsess over it, and turn it into your mission. We all have so much to give this world, and we owe it to the world to do that.